To which language should you translate to localize in Uruguay?
LANGUAGE INSIGHT
Official language
Spanish (95.7%; 3.27 mln)
Actual languages
Spanish (95.7%; 3.27 mln), other (4.3%; 147k)
What the top 150 best localized websites in the world do in Uruguay
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
72/150 localize by translating into Spanish
4/150 localize by translating into LatAm Spanish
2/150 localizes by translating into both Spanish and Portuguese
1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
1/150 localizes by translating into both Spanish and Uruguayan Sign Language
1/150 localizes by translating into Spanish, Portuguese, French, Italian, German, Russian, Turkish, Polish, Romanian, Hungarian, Bahasa Indonesia, Simplified Chinese, Traditional Chinese, Japanese, Thai and Ukrainian
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $14.5 billion (2022). Crude Petroleum ($1.93B), Cars ($473M), Packaged Medicaments ($418M), Broadcasting Equipment ($362M), and Delivery Trucks ($354M), importing mostly from Brazil ($2.92B), China ($2.63B), United States ($2.21B), Argentina ($1.53B), and Germany ($368M).
Financial inclusion factors (over 15 years of age) • 74.1% have an account with a financial institution • 36.6% have a credit card • 2.4% have a mobile money account • 21.3% make online purchases
Ease of doing business Moderately easy to conduct business (rated 61.5 out of 100). 11th out of 32 countries in Latin America and Caribbean, 101st worldwide out of 190 countries (2023, World Bank)
Exports $12 billion (2022). Frozen Bovine Meat ($2.14B), Sulfate Chemical Woodpulp ($1.84B), Soybeans ($793M), Concentrated Milk ($632M), and Rice ($502M), exporting mostly to China ($2.89B), Brazil ($1.69B), Argentina ($999M), United States ($818M), and Netherlands ($587M).
Main local online stores Mercadolibre.com.uy, Amazon.com , Ebay.com
Economic freedom ‘Moderately free’ (69.8 out of 100) 4th out of 32 countries in the Americas region, 27th worldwide out of 186 countries (2023, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 4th out of 18 Latin American and Caribbean countries, 63rd out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Uruguay observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2018)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Uruguayans can access a wide range of views via hundreds of privately-owned media outlets. State radio and TV are operated by the official broadcasting service, SODRE. Some newspapers are owned by, or linked to, the main political parties. Freedom of speech and media are guaranteed by the constitution and are generally respected, says Freedom House. A 2014 broadcasting law has been praised for encouraging media pluralism and setting up an independent regulator, says Reporters Without Borders.
Share of web traffic by device 53.89% mobile phones, 45.11% computers (laptops and desktops), 0.88% tablet devices, others 0.12%
Median speed of mobile Internet connection 61.63 Mbps
Median speed of fixed Internet connection 139.13 Mbps
Mobile connection as a percentage of total population:192.6%
Percentage of mobile connections that are broadband (3G-5G):88.1%
Mostpopular web search engines Google (95.02%), Bing (3.97%), Yahoo! (0.6%), DuckDuckGo (0.15%), Yandex (0.15%), other (0.1%).
Most used social media Facebook (64.7%), Instagram (23.45%), Pinterest (5.59%), YouTube (3.36%), Twitter (2.14%), reddit (0.33%), Tumblr (0.3%), other (0.12%).
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Country Curiosities
Uruguay takes its name from the Guaraní term for the Uruguay River, often translated as “river of painted birds” or “winding river.” This river marks Uruguay’s borders with Argentina and Brazil, inspiring its official name, “The Oriental Republic of Uruguay.” Originating in Brazil where the Canoas and Pelotas Rivers meet, the Uruguay River flows south to the Río de la Plata, defining the country’s landscapes and history.
Additionally…
Uruguay is South America’s second-smallest country, after Suriname, sandwiched between Brazil and Argentina.
Uruguay ranks as Latin America’s safest country, with low crime and political stability.
Montevideo is one of South America’s most LGBT-friendly cities.
Uruguay’s national anthem is the longest in the world, lasting almost 5 minutes.
Uruguay generates 100% of its electricity from renewable sources.
Tango originated in the late 19th century among the working classes of Buenos Aires and Montevideo, with both Uruguay and Argentina claiming its creation.
Lunfardo is a slang blending Spanish and Italian, spoken in the Río de la Plata region. A key feature is “vesre,” where syllables are reversed, like turning “un café de leche” into “un feca con chele.”
Over 87% of Uruguayans are of European descent, mostly Spanish or Italian.
Uruguay has four times more cows than people—around 12 million cows for 3.5 million people.
Languages research
Languages in Uruguay
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Karan Chaudari, Unsplash
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