To which language should you translate to localize in Yemen ?
What we know from our community
Yemen’s official language is Modern Standard Arabic, which is the language used in formal contexts like education, books, and news media. However, for day-to-day conversations, the Yemeni colloquial Arabic varieties are used. Each of these varieties are grammatically simplified derivations of the Modern Standard variety, removing many of Arabic’s complex features including the dual-plural form and grammatical case endings. With that said, compared to other Arab majority nations’ colloquial varieties, Yemeni Arabic is conservative, in that it maintains more of the grammatical and phonological features from Modern Standard.
Yemeni Arabic also has several eccentricities, making it challenging for non-Yemenis – even native Arabic speakers – to understand the country’s colloquial varieties. A clear example of this is that Yemeni Arabic is commonly spoken in its own rapid and rhythmic pace, often with the inclusion of unique pronunciation characteristics. Speakers from the south-western governorate of Ibb, for instance, add heavy nasal sounds to their pronunciation of particular letters. Likewise, many Arabic letters are pronounced differently from region to region. Thus, even though words are written the same throughout the country, they will be spoken differently. For instance, the word for “coffee” can be pronounced as qahuah or gahuah, similarly “man” is pronounced as rijal in some areas and riyal in others.
Along with Arabic, Yemen is also home to a handful of other Semitic languages, namely Razhihi, Soqotri, Mehri, Bathari, and Hobyot. These languages are found in small, isolated communities within Yemen. Generally, Yemenis who speak these languages are also bilingual in Yemeni colloquial Arabic.
Arabic
تُعد اللغة العربية الفصحى هي اللغة الرسمية في اليمن، وهي لغة المخاطبات الرسمية والتعليم والكتب والصحافة. ولكن لليمنيين لهجاتهم الخاصة المُستخدمة في المحادثات اليومية. تلك اللهجات تُعد نسخة مبسطة مستمدّة من اللغة العربية الفصحى. ومع ذلك فإن اللهجات اليمنية مازالت أقرب إلى اللغة العربية الفصحى عن غيرها من اللهجات العربية الأخرى لما تحتفظ به من سماتها النحوية والصرفية. تتميز اللهجات اليمنية بإيقاعها السريع، كما تختلف كل منطقة عن الأخرى في طريقة نطق الأصوات. فمثلا يتميز سكان محافظة إب بإضافتهم لصوت الغُنّة في نهايات بعض الكلمات. كذلك يختلف نطق بعض الكلمات بحسب المنطقة، مثل كلمة “قهوة” في بعض المناطق تُنطق “جهوة” أو كلمة “رجّال” تُنطق “ريّال” في بعض المناطق. هذه السمات المميزة والاختلافات في اللهجات اليمنية قد تجعلها صعبة الفهم من قِبل غير اليمنيين من البلاد العربية الأخرى.
بالإضافة إلى اللغة العربية، توجد بعض اللغات السامية الأخرى المُستخدمة في اليمن، كالرازحية، والسقطرية، والمهرية، والبطحرية، والهيبوتية. والتي يستخدمها عدد قليل من سكان اليمن إلى جانب لهجتهم اليمنية العربية.
Somaia, bilingual Arabic analyst II at Legitscript
LANGUAGE INSIGHT
Official language
Arabic (99.6%)
Actual languages
Arabic (99.6%), other (0.4%).
What the top 150 best localized websites in the world do in Yemen
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
25/150 localize by translating into Arabic
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $10.5 billion (2020). Wheat ($674M), Rice ($395M), Raw Iron Bars ($363M), Cars ($354M), and Raw Sugar ($342M), importing mostly from China ($2.88B), United Arab Emirates ($1.18B), Saudi Arabia ($1.07B), Turkey ($835M), and India ($791M).
Financial inclusion factors (over 15 years of age) • 6.4% have an account with a financial institution • 0.4% have a credit card • 3.5% have a mobile money account • 0.7% make online purchases
Ease of doing business Easy to conduct business (31.8 out of 100) 8th out of 20 North Africa and Middle East countries 187th worldwide out of 190 countries (2019, World Bank).
Exports $1.26 billion (2020). Crude Petroleum ($682M), Gold ($114M), Non-fillet Frozen Fish ($58.1M), Non-fillet Fresh Fish ($49.4M), and Industrial Fatty Acids, Oils and Alcohols ($31.6M), exporting mostly to China ($597M), Saudi Arabia ($174M), United Arab Emirates ($125M), Malaysia ($61.5M), and Thailand ($43.2M).
Main local online stores Lazada, The Gioi Di Dong, Sendo, Shopee, Tiki
Global Innovation Index Ranked 10th out of 17 Northern African and Western Asian countries, 131st out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Information channels Yemen’s media have been polarised since the power struggle that erupted into open warfare in 2015. TV and radio dominate the media scene. The press, once among the liveliest and most outspoken in the region, has suffered more than other types of media from the effects of conflict. Many publications have folded, or suspended their print editions. The English-language press has all but disappeared. State TV is caught in a tug-of-war between the rebel Houthi movement and the Hadi government. Each side operates its own version of the two main channels, Yemen TV and Aden TV. Private satellite TVs operate from inside Yemen or from abroad, depending on the political climate and their relations with those in power. Journalists work in very difficult circumstances. Reporters Without Borders says reporters have been killed in air raids by the Saudi-led military coalition fighting the Houthis. Other journalists have disappeared; many of them are believed to be detained by the Houthis.
Press
Al-Thawrah – (The Revolution), government-owned daily, under Houthi control Al-Yaman al-Yawm (Yemen Today) – associated with family of late ex-President Saleh Sada al-Masirah – Houthi newspaper
Television
Republic of Yemen Television – pro-Houthi and pro-Hadi versions of the state TV are on the air Yemen Today – private, supported late former president Saleh Suhayl TV – pro-Islamist, via satellite Al-Masirah (The March) – Houthi TV, operates from Beirut Al-Sa’idah (The Happy One) – popular entertainment-based satellite network broadcasting from Egypt
Class & Ethnicity Yemen is a tribal society; therefore, people are mostly considered according to their tribe/city of origin. Depending on the organisation, where you come from may have a significant influence on where you go within the organisational structure.
Ethnic differences also effect dynamics within the organisational structure, with a “pure” Yemeni, a Yemeni whose both parents are from Yemen, being favoured over the “Muwalad” Yemeni who has a parent from a different country.
Healthcare expenditure 7.5% of GDP (2018)
Religion Yemenis have a high consideration for religion and religious practices, as evidenced the various breaks for prayer during regular business hours.
Cultural Curiosities Yemenis are predominantly Muslim, residents however are free to practice whatever religion they prefer. Paradoxically the government denies the conversion of Muslims to other religions and actively prohibits attempts to convert Muslims to other religions.
As in many predominantly Muslim countries, the role of women is still marginal in society.
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