To which language should you translate to localize in Zimbabwe?
LANGUAGE INSIGHT
Official language
Ndebele (16.2%), English (2.2%), Sesotho (0.3%).
Actual languages
Shona (72.1%), Ndebele (16.2%), Chichewa (2.2%), English (2.2%), Sesotho (0.3%), other (7.0%)
What the top 150 best localized websites in the world do in Zimbabwe
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
29/150 localize by translating into English
3/150 localize by translating into both English and French
1/150 localizes by translating into English, French and Portuguese
1/150 localizes by translating into Ndebele, Xhosa language, Sesotho and Shona language
1/150 localizes by translating into Xhosa language, Sesotho and Shona language
Unemployment rate: 7.4% (2020) Urbanisation: 32.21% (2019) Literacy: 90% (2020) Internet users: 30.6% penetration, 4.65 million
By 2025 more than 50% of SubSaharan Africa will have a mobile connection, of which 65% will have a smartphone. This will result in more than 475 million mobile internet users; the top three markets for smartphone users are projected to be Nigeria, South Africa, and Kenya.
Conventions
Numbering system Arabic numbering system and dot as decimal separator
Date format: yyyy-mm-dd / dd-mm-yyyy Time: 24h time system Country code: 00263
Imports Imports $5.1 billion (2020). Refined Petroleum ($574M), Corn ($232M), Electricity ($152M), Delivery Trucks ($150M), and Packaged Medicaments ($122M), importing mostly from South Africa ($2.31B), China ($547M), Singapore ($505M), India ($172M), and Mauritius ($148M).
Financial inclusion factors (over 15 years of age) • 56% have an account with a financial institution • 5.7% have a credit card • 73% have a mobile money account • 9.5% make online purchases
Ease of doing business It is easy to conduct business (rated 54.5 out of 100) ranked 21st out of 48 Sub-Saharian African countries, 141st out of 190 countries worldwide (2020, World Bank)
Exports $4.34 billion (2020). Gold ($2.14B), Raw Tobacco ($329M), Nickel Ore ($252M), Diamonds ($245M), and Ferroalloys ($232M), exporting mostly to United Arab Emirates ($1.92B), South Africa ($574M), Mozambique ($369M), Uganda ($331M), and China ($193M).
Economic freedom ‘Mostly not free’ (rated 52.6 out of 100) Ranked 46th out of 47 African countries Ranked 173rd worldwide out of 177 countries (2022, Heritage Foundation and Wall Street Journal)
Global Innovation Index Ranked 11th out of 48 Sub-Saharan African countries, 107th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Zimbabwe observed and expected exports in each product
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Zimbabwe is not specialized in
All broadcasters transmitting from Zimbabwean soil, and many of the main newspapers, toe the government line. The main pro-government dailies, the Harare-based Herald and the Bulawayo-based Chronicle, are tightly controlled by the Information Ministry. The private press, which is relatively vigorous in its criticism of the government, has come under severe pressure. Newspaper cover prices are beyond the reach of many readers and publishers have been hit by escalating costs.
Draconian laws
Draconian laws and institutions, along with prison sentences for “publishing false news”, are used to clamp down on critical comments. Journalists who fail to register with a government body risk imprisonment.
Radio is the main source of information. State-owned Zimbabwe Broadcasting Corporation (ZBC) operates two TV networks and four radio stations. Two national private FM radio stations are licensed.
There were around 6.7 million internet users by 2017 (Internetworldstats.com). US-based Freedom House says the internet is nominally free from government interference. However, the medium is relatively expensive and prone to disruption because of power cuts.
Zimbabwe Broadcasting Corporation (ZBC) – state-run, operates National FM, Power FM, Radio Zimbabwe and S-FM Star FM – operated by Zimpapers, publisher of government-owned The Herald ZiFM – operated by AB Communications
News agency
Daily News – privately-owned, based in Harare New Zimbabwe – privately-owned, London-based Studio 7– run by US government-backed Voice of America
Class Zimbabwe has inherited a measure of class consciousness from its British colonial heritage. People’s behavior differs among different classes (low-skilled workers, middle class, and upper class); e.g. interaction differs. Social classes manifest themselves in workplaces in that people of the same class respect each other but not to a lesser extent towards their subordinates.
Ethnicity This is based on historical tribal lines and languages (dialects). Language diversity includes English (official), Shona, Karanga, Manyika, Ndebele, and numerous minor tribal dialects. Although evident and important, ethnicity is noticeable in political spheres and not in workplaces.
Average age of the population 18.7 years
Religion Religion (Christian (25%), indigenous beliefs (24%), Muslim and other (1%). There is freedom of association. Belief in superstition and witchcraft is common among Zimbabweans of all religions.
Religion has no role in work places.
Gender Women have an active role in raising families and they also work in the fields in rural areas. In urban centers, they have an active role in the government, politics, and economy and bring a family perspective to the national level. Since independence in 1980, the government has taken a deliberate stance to promote the equality of sexes through affirmative action and equal rights, with women being encouraged to be active participants in workplaces.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Language research
Languages in Zimbabwe
Legend
Lozi
Tonga
Kunda
Nsenga
Shona
Manyika
Ndau and Shona
Tswa
Venda
Northem Ndebele
Kalanga
Tsoa
National Park
Nambya
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Tatenda Mapigoti, Unsplash
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