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Zimbabwe

Africa

To which language should you translate to localize in Zimbabwe?

LANGUAGE INSIGHT

Official language

Ndebele (16.2%), English (2.2%), Sesotho (0.3%).

Actual languages

Shona (72.1%), Ndebele (16.2%), Chichewa (2.2%), English (2.2%), Sesotho (0.3%), other (7.0%)

What the top 150 best localized websites in the world do in Zimbabwe

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 29/150 localize by translating into English
  • 3/150 localize by translating into both English and French
  • 1/150 localizes by translating into English, French and Portuguese
  • 1/150 localizes by translating into Ndebele, Xhosa language, Sesotho and Shona language
  • 1/150 localizes by translating into Xhosa language, Sesotho and Shona language
  • Localization not available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization not available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization not available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization available Lenovo
  • Localization not available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Ndebele (16.2%), English (2.2%), Sesotho (0.3%).

Other language
Shona (72.1%), Chichewa (2.2%), other (7.0%).

Demography

Capital: Harare
Currency:  United States Dollar, RTGS dollar
Population: 15,99 m
Population density: 41/km2

Economy

GDP: 28.37 billion USD (2021)
GDP per capita: 1,773.9 USD ‎(2021) ‎
Exports: $4.34 billion (2020)

Statistics

Unemployment rate: 7.4% (2020)
Urbanisation: 32.21% (2019)
Literacy: 90% (2020)
Internet users: 30.6% penetration, 4.65 million

By 2025 more than 50% of SubSaharan Africa will have a mobile connection, of which 65% will have a smartphone. This will result in more than 475 million mobile internet users; the top three markets for smartphone users are projected to be Nigeria, South Africa, and Kenya.

Conventions

Numbering system
Arabic numbering system and dot as decimal separator

Date format: yyyy-mm-dd / dd-mm-yyyy 
Time: 24h time system
Country code:  00263


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


Facts and data


Economy

Imports
Imports $5.1 billion (2020).  Refined Petroleum ($574M), Corn ($232M), Electricity ($152M), Delivery Trucks ($150M), and Packaged Medicaments ($122M), importing mostly from South Africa ($2.31B), China ($547M), Singapore ($505M), India ($172M), and Mauritius ($148M).

Financial inclusion factors (over 15 years of  age)
• 56% have an account with a financial institution
• 5.7% have a credit card
• 73% have a mobile money account
• 9.5% make online purchases

Ease of doing business
It is easy to conduct business (rated 54.5 out of 100) ranked 21st out of 48 Sub-Saharian African countries, 141st out of 190 countries worldwide (2020, World Bank)

Exports
$4.34 billion (2020).  Gold ($2.14B), Raw Tobacco ($329M), Nickel Ore ($252M), Diamonds ($245M), and Ferroalloys ($232M), exporting mostly to United Arab Emirates ($1.92B), South Africa ($574M), Mozambique ($369M), Uganda ($331M), and China ($193M).

Economic freedom
‘Mostly not free’ (rated 52.6 out of 100) Ranked 46th out of 47 African countries Ranked 173rd worldwide out of 177 countries (2022, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 11th out of 48 Sub-Saharan African countries, 107th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service imports (2015)

Source: OEC


Service exports (2015)

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Zimbabwe observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Zimbabwe is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language English

Information channels

All broadcasters transmitting from Zimbabwean soil, and many of the main newspapers, toe the government line. The main pro-government dailies, the Harare-based Herald and the Bulawayo-based Chronicle, are tightly controlled by the Information Ministry. The private press, which is relatively vigorous in its criticism of the government, has come under severe pressure. Newspaper cover prices are beyond the reach of many readers and publishers have been hit by escalating costs.

Draconian laws

Draconian laws and institutions, along with prison sentences for “publishing false news”, are used to clamp down on critical comments. Journalists who fail to register with a government body risk imprisonment.

Radio is the main source of information. State-owned Zimbabwe Broadcasting Corporation (ZBC) operates two TV networks and four radio stations. Two national private FM radio stations are licensed.

There were around 6.7 million internet users by 2017 (Internetworldstats.com). US-based Freedom House says the internet is nominally free from government interference. However, the medium is relatively expensive and prone to disruption because of power cuts.

The press

The Herald – government-owned daily
The Chronicle – Bulawayo-based, government-owned daily
The Sunday Mail – government-owned weekly
NewsDay – private daily
The Financial Gazette – private, business weekly
The Standard – private, weekly
Zimbabwe Independent – private weekly
The Zimbabwean – private weekly, published from UK and South Africa

Television

Zimbabwe Broadcasting Corporation (ZBC) – state-run

Radio

Zimbabwe Broadcasting Corporation (ZBC) – state-run, operates National FM, Power FM, Radio Zimbabwe and S-FM
Star FM – operated by Zimpapers, publisher of government-owned The Herald
ZiFM – operated by AB Communications

News agency

Daily News – privately-owned, based in Harare
New Zimbabwe – privately-owned, London-based
Studio 7 – run by US government-backed Voice of America


Media data source: BBC


Internet Data

Internet users
30.6% penetration, 4.65 million

Share of web traffic by device
54.78% mobile phones, 43.46% computers (laptops and desktops), 1.75% tablet devices, others 0.01%

Median speed of mobile Internet connection
12.57  Mbps

Median speed of fixed Internet connection
6.38 Mbps

Mobile connection as a percentage of total population: 89.7%

Percentage of mobile connections that are broadband (3G-5G): 72.7%

Most popular web search engines
Google (94.63%), Bing (4.74%), Yahoo (0.31%), Duckduckgo (0.09%), Petal Search (0.09%), Sogou (0.05%) 

Most used social media
Facebook (39.48%), Twitter (27%), Pinterest (15.13 %), YouTube (7.68%), Instagram (7.23%), Linkedin (2.11%)


Internet Data

Internet users
42% penetration, 23.35 million

Share of web traffic by device
69.43% mobile phones, 29.62% computers (laptops and desktops), 0.94% tablet devices, others 0.01%

Median speed of mobile Internet connection
13.19  Mbps

Median speed of fixed Internet connection
8.58 Mbps

Mobile connection as a percentage of total population: 114.2%

Percentage of mobile connections that are broadband (3G-5G): 65.3%

Most popular web search engines
Google (97.32%), Bing (2.25%),Yahoo (0.21%), Duckduckgo (0.13%), Petal Search(0.02%), Ecosia (0.02%) 

Most used social media
Facebook (60.89%), Twitter (16.7%), YouTube (9.2%), Instagram (6.69%), Pinterest (5.33 %), Linkedin (0.58%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
61 yrs (2020)

Healthcare Expenditure
7.7%of GDP (2019)

Class
Zimbabwe has inherited a measure of class consciousness from its British colonial heritage. People’s behavior differs among different classes (low-skilled workers, middle class, and upper class); e.g. interaction differs. Social classes manifest themselves in workplaces in that people of the same class respect each other but not to a lesser extent towards their subordinates.

Ethnicity
This is based on historical tribal lines and languages (dialects). Language diversity includes English (official), Shona, Karanga, Manyika, Ndebele, and numerous minor tribal dialects. Although evident and important, ethnicity is noticeable in political spheres and not in workplaces.

Average age of the population
18.7 years

Religion
Religion (Christian (25%), indigenous beliefs (24%), Muslim and other (1%). There is freedom of association. Belief in superstition and witchcraft is common among Zimbabweans of all religions.

Religion has no role in work places.

Gender
Women have an active role in raising families and they also work in the fields in rural areas. In urban centers, they have an active role in the government, politics, and economy and bring a family perspective to the national level. Since independence in 1980, the government has taken a deliberate stance to promote the equality of sexes through affirmative action and equal rights, with women being encouraged to be active participants in workplaces.


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Language research


Languages in Zimbabwe

Legend

  • Lozi

  • Tonga

  • Kunda

  • Nsenga

  • Shona

  • Manyika

  • Ndau and Shona

  • Tswa

  • Venda

  • Northem Ndebele

  • Kalanga

  • Tsoa

  • National Park

  • Nambya


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Tatenda Mapigoti, Unsplash