To which language should you translate to localize in Japan?
What we know from our community
“Will the Japanese dialect disappear?
In Japan, Japanese is generally used, which is also a standard language based on the Tokyo dialect. And there are dialects with different intonations and flexions, and slightly different everyday expressions depending on the region. With the spread of television, locals often talk in an urban style. So has the dialect gone? It seems different in the copy of the ad. At Cobit-19, many regions created posters to encourage them to stop returning home to prevent the spread of the infection. It was made in a dialect-like copy, like the voice of a family. Also, the traditional image of the region is alive and well. Kansai is a city of commerce, and the Kansai dialect fits nicely with the lines that make things discount. Perhaps because of the influence of the yakuza movie, the dialect of Hiroshima is often used in threatening scenes. Also, the Kyoto dialect speaks slowly and relaxes the listener. The copy used in the advertisement takes advantage of these local characteristics and gives the copy a nuance different from the standard language.”
LANGUAGE INSIGHT
Official language
Japanese (99.1%)
Actual languages
Japanese (99.1%),Korean (0.5%), Chinese (0.2%), Tagalog (0.1%), English (0.1%).
What the top 150 best localized websites in the world do in Japan
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
130/150 localize by translating into Japanese
3/150 localize by translating into both Japanese and Simplified Chinese
1/150 localizes by translating into both Japanese and Japanese Sign Language
1/150 localizes by translating into Japanese, Bahasa Indonesian, Simplified Chinese, Vietnamese, Nepali and Burmese
1/150 localizes by translating into Japanese, Bahasa Indonesian, Simplified Chinese, Traditional Chinese, Portuguese, Spanish, German, Italian, Russian, Hungarian, Polish, Turkish, Thai, Ukrainian and French
1/150 localizes by translating into Japanese, Simplified Chinese, Traditional Chinese, Korean, Portuguese, Spanish, German, Italian, Russian and French
1/150 localizes by translating into Japanese, Simplified Chinese, Korean, Portuguese, Spanish and French
1/150 localizes by translating into Japanese, Simplified Chinese and French
Internet users: 94% penetration, 118.3 million Unemployment rate: 2.8% (April 2020) Urbanisation: 91.9% (2019) Literacy: 99% (2019)
Conventions
Numbering system Groups of 4 decimal numbers; comma as separator of thousands and point as decimal separator. There are two types of characters to express numbers: Standard and Kanji. For each number there are different pronunciations, according to the context.
Date format: yyyy-mm-dd / dd-mm- yyyy Time: 24h time system Country code: 0081
Imports $581 billion (2019). Crude Petroleum ($38.4B), Petroleum Gas ($31.4B), Integrated Circuits ($17.7B), Broadcasting Equipment ($17.5B), and Computers ($14.5B), importing mostly from China ($151B), United States ($63.1B), Australia ($31.8B), South Korea ($25.1B), and Chinese Taipei ($24.3B).
Financial inclusion factors (over 15 years of age) • 48% have an account with a financial institution • 24% have a credit card • 2.4% have a mobile money account • 19% make online purchases
Ease of doing business Very Easy to conduct business (rated 78 out of 100) 31st out of 20 Asia Pacific countries 29th worldwide out of 190 countries (2020, World Bank)
Global Innovation Index
Ranked 4th out of 17 South East Asian , East Asian and Oceanian countries, 13th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Exports $623 billion (2020). Cars ($83.1B), Integrated Circuits ($31.3B), Vehicle Parts ($28B), Machinery Having Individual Functions ($19.9B), and Photo Lab Equipment ($12.1B), exporting mostly to China ($133B), United States ($112B), South Korea ($42.9B), Chinese Taipei ($42.7B), and Hong Kong ($27.2B).
Main local online stores Amazon, Rakuten, Yahoo Auctions Japan, Yahoo Shopping Japan, DMM.com, Mercari, ZozoTown, Wowma, Rakuma, Qoo10 Japan
Economic freedom ‘Mostly free’ (72.1 out of 100) 6th out of 39 Asia Pacific countries 30th worldwide out of 186 countries (2019, Heritage Foundation and Wall Street Journal)
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Japan observed and expected exports in each product
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Japan is not specialized in
Information channels Japan’s broadcasting scene is technologically advanced and lively, with public and commercial media in keen competition. Five TV companies, including public NHK, run national terrestrial networks. Most of NHK’s funding comes from licence fees. Many millions of viewers subscribe to satellite and cable pay TV. News, drama, variety shows and sport – especially baseball – have big audiences. Imported TV shows are not widely shown, but Western influences are apparent in domestic TV fare. Newspapers are influential and highly trusted. National dailies sell in millions of copies, boosted by afternoon and evening editions. Some charge for online access. Journalists “find it hard to fully play their role as democracy’s watchdog because of the influence of tradition and business interests”, says Reporters Without Borders (RSF). But in recent years, online media and weekly news magazines have adopted a more aggressive form of political reporting, says Freedom House.
NHK– public, operates news/talk Radio 1, cultural/educational Radio 2, classical music-based FM Radio, external service Radio Japan Inter FM – Tokyo commercial music station J-Wave– Tokyo commercial music station Tokyo FM– Tokyo commercial network TBS Radio– operated by Tokyo Broadcasting System
News agency
Kyodo– English-language pages Japan Today – online news, in English
Glass Ceiling Index 31 out 100, ranked 28th out of 29 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Average age of the population 48.4 yrs (2020)
Graduates (tertiary education) Over half of 25-64 year-olds had attained tertiary education in 2018, 13 percentage points higher than the OECD average
Number of suicides per 100,000 inhabitants in Japan from 2009 to 2019
Source: National Police Agency (Japan)
Number of suicides related to problem at work in Japan from 2009 to 2018, by reason
Source: National Police Agency (Japan)
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Japanese dialects map
Legend
Hokkaido
North Tohoku
South Tohoku
East Kanto
West Kanto
Echigo
Hokuriku
Gifu-Aichi
Nagano Yamanashi
Kansai
Unpaku
Shikoku
Chugoku
Hichiku
Honichi
Satsugu
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Alexander Smagin, Unsplash
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