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Rwanda

Africa

To which language should you translate to localize in Rwanda?

LANGUAGE INSIGHT

Official language

Kinyarwanda (93.2%), Swahili (2.1%), French (0.1%)

Actual languages

Kinyarwanda (93.2%), Swahili (2.1%), French (0.1%), English (0.1%), other (4.5%)

What the top 150 best localized websites in the world do in Rwanda

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 5/150 localize by translating into French
  • 2/150 localize by translating into French, Kinyarwanda and Swahili
  • 2/150 localize by translating into Arabic
  • 1/150 localizes by translating into French, Kinyarwanda, Swahili and Rwandan Sign Language
  • 1/150 localizes by translating into Arabic, Kinyarwanda and Swahili
  • 1/150 localizes by translating into Arabic and Swahili
  • 1/150 localizes by translating into both French and Portuguese
  • 1/150 localizes by translating into both French and Arabic
  • Localization not available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization not available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization not available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization not available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization not available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

Overview


Language

Official language
Kinyarwanda (93.2%), Swahili (2.1%), French (0.1%)

T-index
0.01%

T-Index ranks countries according to their potential for online sales.

Other languages
English (0.1%), other (4.5%)

English
Very low proficiency (EF) – 109 of 113 countries/regions in the world- 21/23 position in Africa.

Demography

Capital: Kigali
Currency: Rwandan franc
Population: 13.77 mln
Population density: 546/km2

Economy

GDP: 13.31 billion USD (2022)
GDP per capita: 966.2 USD ‎(2022) ‎
Exports: $1.77 billion (2022)

Statistics

Internet users: 30.5% penetration, 4.25 million
Unemployment rate: 15.1% (2022)
Urbanisation: 18% (2022)
Literacy: 76% (2021)

Conventions

Numbering system
Arabic numerals with dot as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code: 00250

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$4.32 billion (2022). Refined Petroleum ($593M), Gold ($404M), Palm Oil ($124M), Rice ($112M), and Raw Sugar ($107M), importing mostly from China ($808M), Tanzania ($474M), Kenya ($439M), United Arab Emirates ($416M), and India ($309M).

Financial inclusion factors (over 15 years of  age)
• 36.7% have an account with a financial institution
• 0.7% have a credit card
• 31.1% have a mobile money account

Ease of doing business
Easy to conduct business (rated 76.5 out of 100). Ranked 2nd out of 48 Sub-Saharan African countries. Ranked 38th out of 190 countries worldwide (2022, World Bank).

Exports
$1.77 billion (2022). Gold ($542M), Tin Ores ($124M), Coffee ($112M), Malt Extract ($86.9M), and Niobium, Tantalum, Vanadium and Zirconium Ore ($83.4M), exporting mostly to United Arab Emirates ($568M), Democratic Republic of the Congo ($450M), Thailand ($83.9M), United States ($61.7M), and Ethiopia ($55.2M).
In 2022, Rwanda was the world’s biggest exporter of Tungsten Ore ($52.7M).

Economic freedom
‘Mostly not free’ (rated 51.6 out of 100). Ranked 30th out of 47 Sub-Saharan African countries. Ranked 135th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 9th out of 28 Sub-Saharan African countries, and 103rd out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2015)
Service Exports

Source: OEC

Trade balance of goods from 2012 to 2022

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Rwanda.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Rwanda.

Source: OEC

The Top Export Opportunities for Rwanda by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Rwanda is not specialized in.

Rwanda's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Payment methods accepted by digital platform in Rwanda as of 2018
Rwanda's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Rwanda observed and expected exports in each product.

Source: OEC

Market Growth Imports (2015)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2015)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language English, French, Kinyarwanda and Swahili.

Information channels
State TV and radio reach the largest audiences. By 2019, there were 34 radio stations, 14 TV stations, 46 newspapers and 88 news websites, according to the media regulator. Censorship is ubiquitous and self-censorship is commonplace, Reporters Without Borders (RSF) said in its 2019 press freedom index. Freedom House said defamation was decriminalised in 2018 but that a revised law has criminalised written content and cartoons that “humiliate” Rwandan leaders. The BBC can be heard on FM in Kigali (93.9), Karongi (93.3) and Butare (106.1). The Voice of America and Deutsche Welle broadcast on FM in Kigali. By late 2018 3.7 million Rwandans were online, comprising around 29% of the population (InternetWorldStats.com). There are around 620,000 social media users (We Are Social, January 2019). Facebook is the leading social media platform. The government has increasingly blocked access to news websites based abroad, says Freedom House. It says this is partly because many journalists have fled the country and now work in exile and online.

The press

The New Times – private, pro-government, English-language
IGIHE – news website
Umuseke – news website

Television

RTV – operated by state-owned Rwanda Broadcasting Agency
Tele10 – privately-owned

Radio

Radio Rwanda – state-owned, broadcasts in English, French, Kinyarwanda and Swahili
Radio 10 – private
Flash FM – private
Contact FM – private
City Radio – private
Radio Izuba – private
Radio Maria – Catholic

News agency

Rwanda News Agency (RNA)

Media data source: BBC


Internet Data

Internet users
30.5% penetration, 4.25 million

Share of web traffic by device
52.41% mobile phones, 46.68% computers (laptops and desktops), 0.92% tablet devices.

Median speed of fixed Internet connection
10.15 Mbps

Mobile connection as a percentage of total population: 75.9%

Percentage of mobile connections that are broadband (3G-5G): 59.8%

Most popular web search engines
Google (93.99%), Bing (5.25%), Yahoo! (0.52%), DuckduckGo (0.1%),  Ecosia (0.03%), other (0.01%).

Most used social media
Facebook (44.5%), Twitter (23.85%), Pinterest (13.67%), Instagram (10.65%), YouTube (5.06%), LinkedIn (1.46%), Reddit (0.46%), other (0.35%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
66 yrs (2021)

Gender
Men continue to hold most of the higher-level positions in organisations, although more and more women are being promoted. Society is generally stricter with women’s deviant behaviour than with men’s.

Corruption perceptions Index
Rwanda scored 51 out of 100, ranked 54 out of 180 countries worldwide.

Current health expenditure
7.32% of GDP

CO2 emissions
0.1 metric tons per capita

Current education expenditure
63% of total expenditure in public institutions

Religion
Most Rwandans have a religious faith, but religion does not interfere with professional life (although there are a few exceptions). Most people are Christian (Catholic, Protestant, Adventist) and others are Muslim (particularly city-dwellers).

Class
Social classes, as we traditionally think of them, do not exist. However, it may be said that economic standing may define class: people acquire a certain status from their wealth.

Ethnicity
A taboo subject. People only discuss their ethnic origin with people they know very well and do not feel comfortable discussing it with a “stranger”.

World Happiness Index
Rwanda ranked 143 out of 146 countries, with a score of 3.268.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Rwanda


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Kageni Joe, iStock