To which language should you translate to localize in Rwanda?
LANGUAGE INSIGHT
Official language
Kinyarwanda (93.2%), Swahili (2.1%), French (0.1%)
Actual languages
Kinyarwanda (93.2%), Swahili (2.1%), French (0.1%), English (0.1%), other (4.5%)
What the top 150 best localized websites in the world do in Rwanda
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
5/150 localize by translating into French
2/150 localize by translating into French, Kinyarwanda and Swahili
2/150 localize by translating into Arabic
1/150 localizes by translating into French, Kinyarwanda, Swahili and Rwandan Sign Language
1/150 localizes by translating into Arabic, Kinyarwanda and Swahili
1/150 localizes by translating into Arabic and Swahili
1/150 localizes by translating into both French and Portuguese
1/150 localizes by translating into both French and Arabic
Imports $4.32 billion (2022). Refined Petroleum ($593M), Gold ($404M), Palm Oil ($124M), Rice ($112M), and Raw Sugar ($107M), importing mostly from China ($808M), Tanzania ($474M), Kenya ($439M), United Arab Emirates ($416M), and India ($309M).
Financial inclusion factors (over 15 years of age) • 36.7% have an account with a financial institution • 0.7% have a credit card • 31.1% have a mobile money account
Ease of doing business Easy to conduct business (rated 76.5 out of 100). Ranked 2nd out of 48 Sub-Saharan African countries. Ranked 38th out of 190 countries worldwide (2022, World Bank).
Exports $1.77 billion (2022). Gold ($542M), Tin Ores ($124M), Coffee ($112M), Malt Extract ($86.9M), and Niobium, Tantalum, Vanadium and Zirconium Ore ($83.4M), exporting mostly to United Arab Emirates ($568M), Democratic Republic of the Congo ($450M), Thailand ($83.9M), United States ($61.7M), and Ethiopia ($55.2M). In 2022, Rwanda was the world’s biggest exporter of Tungsten Ore ($52.7M).
Economic freedom ‘Mostly not free’ (rated 51.6 out of 100). Ranked 30th out of 47 Sub-Saharan African countries. Ranked 135th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 9th out of 28 Sub-Saharan African countries, and 103rd out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Payment methods accepted by digital platform in Rwanda as of 2018
Rwanda's Most Specialized Products
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Rwanda observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2015)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Media language English, French, Kinyarwanda and Swahili.
Information channels State TV and radio reach the largest audiences. By 2019, there were 34 radio stations, 14 TV stations, 46 newspapers and 88 news websites, according to the media regulator. Censorship is ubiquitous and self-censorship is commonplace, Reporters Without Borders (RSF) said in its 2019 press freedom index. Freedom House said defamation was decriminalised in 2018 but that a revised law has criminalised written content and cartoons that “humiliate” Rwandan leaders. The BBC can be heard on FM in Kigali (93.9), Karongi (93.3) and Butare (106.1). The Voice of America and Deutsche Welle broadcast on FM in Kigali. By late 2018 3.7 million Rwandans were online, comprising around 29% of the population (InternetWorldStats.com). There are around 620,000 social media users (We Are Social, January 2019). Facebook is the leading social media platform. The government has increasingly blocked access to news websites based abroad, says Freedom House. It says this is partly because many journalists have fled the country and now work in exile and online.
The press
The New Times – private, pro-government, English-language IGIHE – news website Umuseke – news website
Television
RTV – operated by state-owned Rwanda Broadcasting Agency Tele10 – privately-owned
Radio
Radio Rwanda – state-owned, broadcasts in English, French, Kinyarwanda and Swahili Radio 10 – private Flash FM – private Contact FM – private City Radio – private Radio Izuba – private Radio Maria – Catholic
Share of web traffic by device 52.41% mobile phones, 46.68% computers (laptops and desktops), 0.92% tablet devices.
Median speed of fixed Internet connection 10.15 Mbps
Mobile connection as a percentage of total population:75.9%
Percentage of mobile connections that are broadband (3G-5G):59.8%
Mostpopular web search engines Google (93.99%), Bing (5.25%), Yahoo! (0.52%), DuckduckGo (0.1%), Ecosia (0.03%), other (0.01%).
Most used social media Facebook (44.5%), Twitter (23.85%), Pinterest (13.67%), Instagram (10.65%), YouTube (5.06%), LinkedIn (1.46%), Reddit (0.46%), other (0.35%).
Gender Men continue to hold most of the higher-level positions in organisations, although more and more women are being promoted. Society is generally stricter with women’s deviant behaviour than with men’s.
Corruption perceptions Index Rwanda scored 51 out of 100, ranked 54 out of 180 countries worldwide.
Current health expenditure 7.32% of GDP
CO2 emissions 0.1 metric tons per capita
Current education expenditure 63% of total expenditure in public institutions
Religion Most Rwandans have a religious faith, but religion does not interfere with professional life (although there are a few exceptions). Most people are Christian (Catholic, Protestant, Adventist) and others are Muslim (particularly city-dwellers).
Class Social classes, as we traditionally think of them, do not exist. However, it may be said that economic standing may define class: people acquire a certain status from their wealth.
Ethnicity A taboo subject. People only discuss their ethnic origin with people they know very well and do not feel comfortable discussing it with a “stranger”.
World Happiness Index Rwanda ranked 143 out of 146 countries, with a score of 3.268.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages spoken in Rwanda
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
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