To which language should you translate to localize in Finland?

GDP
317.94 billion USD (2025)

Trade – Economic Complexity Index
Ranked 12th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
77.1 billion USD (2024)

Service Imports
$48.94 billion (2025)

Market Growth Imports
1.7% of annual growth (2025)

Financial inclusion factors (over 15 years of  age)
• 72.9% have an account with a financial institution
• 29.9% have a credit card
• 65.4% make digital payment

Active E-commerce
23,527 active stores

GDP Growth (annual %)
0.2%

GDP per Capita
$13,969 (2024)

Product Exports
$80.1 billion USD (2024)

Service Exports
$43.65 billion (2025)

Market Growth Exports
3.4% of annual growth (2025)

Main online stores
AliExpress, Verkkokauppa.com, Gigantti, Zalando, Tori.fi, Tokmanni, Prisma (S-ryhmä), K-Ruoka, Stockmann, Power, Puuilo

Global Startup Ecosystem Index
Finland ranked 11th out of 100 countries, 13.2% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.

Media language Finnish

The press

Helsingin Sanomat, Ilta-Sanomat, Iltalehti, Aamulehti, Turun Sanomat

News Agency

STT, Finnish News Agency, STT Info, Yle News, Yle Uutiset, MTV Uutiset

Magazines

Suomen Kuvalehti, Seura, Apu, Me Naiset, Anna, Eeva

Television

Yle TV1, Yle TV2, Yle Teema & Fem, Yle Areena, MTV3, MTV Katsomo

Radio

Yle Radio 1, Yle Radio Suomi, YleX, Yle Puhe, Yle Vega, Yle X3M

Internet users
98.2% penetration, 5.52 million

Share of web traffic by device
39.14% mobile phones, 59.55% computers (laptops and desktops), 1.29% tablet devices and 0.02% other devices

Median speed of mobile Internet connection
117.33 Mbps (Download)
14.68 Mbps (Upload)

Median speed of fixed Internet connection
147.78 Mbps (Download)
74.20 Mbps (Upload)

Mobile connection as a percentage of total population: 160%

Most popular web search engines
Google (89.43%), Bing (4.44%), Yandex (3.03%), DuckDuckGo (1.91%), Yahoo! (0.61%), Ecosia (0.25%), Mail.ru (0.15%), Others (0.18%)

Share of AI web traffic referrals
ChatGPT (86.84%), Microsoft Copilot (6.82%), Perplexity (4.08%), Google Gemini (1.20%), Claude (0.94%), DeepSeek (0.13%)

Most used social media
Facebook (59.71%), Twitter/X (10.08%), Instagram (9.87%), Pinterest (6.61%), Reddit (6.16%), YouTube (4.66%)

Percentage of mobile connections that are broadband (3G-5G): 98.2%

Life expectancy
82 yrs (2024)

Current health expenditure
10.47% of GDP

Current education expenditure
91% of total expenditure in public institutions

CO2 emissions
5.5 metric tons per capita

Corruption perceptions Index
Finland scored 88 out of 100, ranked 2 out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Lutheran (66.6%), None (30.6%), Other (1.7%), Orthodox (1.1%)

Ethnicity
Finnish (87.3%), Other (6.1%), Swedish (5.1%), Russian (1.5%)

World Happiness Index
Finland ranked 1st out of 147 countries, with a score of 7.764

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
3.09% of GDP

World Competitiveness Ranking
Finland ranked 19 out of 70 countries, with a score of 76.8

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Finland ranked 11 out of 69 countries, with a score of 91.12

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 4th out of 97 countries

Research – Economic Complexity Index
Ranked 12th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 4th out of 39 European countries, and 7th out of 139 countries worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.