To which language should you translate to localize in Denmark?

GDP
462.53 billion USD (2025)

Trade – Economic Complexity Index
Ranked 26th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$124 billion (2024)

Service Imports
$125.46 billion (2024)

Market Growth Imports
-0.4% of annual growth (2025)

Financial inclusion factors (over 15 years of  age)
• 98.7% have an account with a financial institution
• 58.5% have a credit card
• 99.9% make digital payment

Active E-commerce
43,505 active stores

GDP Growth (annual %)
2.9%

GDP per Capita
$76,970 (2024)

Product Exports
$118 billion USD (2024)

Service Exports
$128.9 billion (2024)

Market Growth Exports
3% of annual growth (2025)

Main online stores
AliExpress, Elgiganten, Zalando, Boozt, Proshop, nemlig.com, Bilka, Magasin du Nord, Matas, Coolshop, H&M Denmark

Global Startup Ecosystem Index
Denmark ranked 17th out of 100 countries, 9.4% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.

Media language Danish

The press

Politiken, Berlingske, Jyllands-Posten, Børsen, Information, Kristeligt Dagblad

News Agency

Ritzau, Ritzau Scanpix, Ritzau Finans, DR Nyheder Newsroom, TV 2 Nyheder Newsroom, Politiken Newsroom

Magazines

Euroman, Eurowoman, ALT for damerne, Femina, Bo Bedre, Costume

Television

DR1, DR2, DR Ramasjang, DR Ultra, DRTV, TV 2

Radio

DR P1, DR P2, DR P3, DR P4, DR P5, DR P6 Beat

Internet users
99.0% penetration, 5.95 million

Share of web traffic by device
37.31% mobile phones, 59.92% computers (laptops and desktops), 2.76% tablet devices and 0.01% other devices

Median speed of mobile Internet connection
181.13 Mbps (Download)
21.93 Mbps (Upload)

Median speed of fixed Internet connection
240.77 Mbps (Download)
165.06 Mbps (Upload)

Mobile connection as a percentage of total population: 152%

Most popular web search engines
Google (90.11%), Bing (5.87%), Yahoo! (1.45%), DuckDuckGo (1.40%), Yandex (0.51%), Ecosia (0.38%), Qwant (0.20%), Others (0.08%)

Share of AI web traffic referrals
ChatGPT (87.24%), Microsoft Copilot (6.38%), Perplexity (3.81%), Google Gemini (2.02%), Claude (0.42%), DeepSeek (0.13%), Others (0%)

Most used social media
Facebook (81.6%), Messenger (71.6%), Instagram (58.6%), YouTube (41.9%), Snapchat (40.4%), iMessage (33.1%), LinkedIn (31.9%), WhatsApp (29.0%), TikTok (28.7%), Pinterest (28.4%), Reddit (19.6%), X (17.9%), Discord (13.6%), Telegram (11.6%), Skype (7.0%)

Percentage of mobile connections that are broadband (3G-5G): 99.3%

Life expectancy
82 yrs (2024)

Current health expenditure
9.39% of GDP

Current education expenditure
93.2% of total expenditure in public institutions

CO2 emissions
4.34 metric tons per capita

Corruption perceptions Index
Denmark scored 89 out of 100, ranked 1st out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Evangelical Lutheran (official) (74.7%), Other/None/Unspecified (19.8%), Muslim (5.5%)

Ethnicity
Danish (86.3%), Other (12.6%), Turkish (1.1%)

World Happiness Index
Denmark ranked 3rd out of 147 countries, with a score of 7.539

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
3.05% of GDP

World Competitiveness Ranking
Denmark ranked 6th out of 70 countries, with a score of 94.1

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Denmark ranked 5th out of 69 countries, with a score of 97.23

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 19th out of 97 countries

Research – Economic Complexity Index
Ranked 13th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 6th out of 39 European countries, and 9th out of 139 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.