Asia
Overview
Demography
Capital: Bangkok
Currency: Thai baht (THB)
Population: 71.67M
Population density: 140.35/km2
Conventions
Numbering system
Arabic numerals with dot as decimal separator
Date format: dd/mm/yyyy
Time: 24h time system
Country code: 0066
Economy
GDP: 526.52 billion USD (2024)
GDP per capita: 7,346.62 USD (2024)
Exports: 340 billion USD (2024)
Imports: 292 billion USD (2024)
T-index
0.43%
T-Index ranks countries according to their potential for online sales.
Statistics
Internet users: 94.7% penetration, 67.8 million
Unemployment rate: 0.69% (2024)
Urbanisation: 61.87% (2024)
Global Innovation Index: 45th out of 139 countries worldwide
Language data sources: Worlddata / EF; Demography data sources: World Bank / Worlddata / IBAN; Economy data sources: World Bank / OEC / T-index; Statistics data sources: DataReportal / World Bank / WIPO
If you need other information, below you can find a selection of economic/social/cultural data
Economy
GDP
$526.52 billion (2024)
Trade – Economic Complexity Index
Ranked 29th out of 130 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Product Imports
$292 billion (2024)
Service Imports
$73.96 billion (2024)
Market Growth Imports
6.29% of annual growth
Financial inclusion factors
• 91.1% have an account with a financial institution
• 8% have a credit card
• 59.1% make digital payment
Active E-commerce
15,682 active stores
GDP Growth (annual %)
2.54%
GDP per Capita
$7,346.62 (2024)
Product Exports
$340 billion (2024)
Service Exports
$71.92 billion (2024)
Market Growth Exports
7.84% of annual growth
Main online stores
AliExpress, Shopee, Lazada, TikTok Shop TH, Central Online, HomePro, Kaidee, Temu, SHEIN
Global Startup Ecosystem Index
Thailand ranked 49th out of 100 countries, 62.2% of annual ecosystem growth
The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.
Economy data sources: World Bank / OEC / T-index / Joy of Creating / BrandNav
Trade balance of goods from 2014 to 2025
Source: Statista
Perception of products made in selected countries in 2017
Source: Statista
Which attributes do you associate with products made in Thailand?
Source: Statista
Foreign direct investment, net inflows (% of GDP)
Source: WorldBank
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media language Thai
The press
Thai Rath, Daily News Thailand, Khaosod, Khaosod English, Matichon, Bangkok Post, The Nation Thailand, Kom Chad Luek, Manager Online, Post Today, Krungthep Turakij, Prachachat
News Agency
Thai News Agency, National News Bureau of Thailand, Government Public Relations Department, Thai PBS News, MCOT News, TNA MCOT
Magazines
Koktail Magazine, BK Magazine, Bangkok 101, Travel + Leisure Southeast Asia Thailand, Lifestyle Asia Thailand, Tatler Thailand
Television
Thai PBS, NBT, Thai TV 5, Channel 3 HD, Channel 7 HD, MCOT HD
Radio
Radio Thailand, NBT Radio Thailand, Radio Thailand World Service, MCOT Radio Network, FM 100.5 News Network, FM 95 ลูกทุ่งมหานคร
Media data source: GlobalMediaList
Internet Data
Internet users
94.7% penetration, 67.8 million
Share of web traffic by device
60.91% mobile phones, 36.35% computers (laptops and desktops), 2.75% tablet devices and 0% other devices
Median speed of mobile Internet connection
124.33 Mbps (Download)
21.93 Mbps (Upload)
Median speed of fixed Internet connection
262.42 Mbps (Download)
222.88 Mbps (Upload)
Mobile connection as a percentage of total population: 135%
Most popular web search engines
Google (97.64%), Bing (1.38%), Yahoo! (0.65%), Yandex (0.14%), DuckDuckGo (0.10%), Baidu (0.06%), Ecosia (0.01%), Others (0.02%).
Share of AI web traffic referrals
ChatGPT (84.30%), Google Gemini (6.32%), Perplexity (5.00%), Microsoft Copilot (3.10%), Claude (1.11%), DeepSeek (0.16%), Others (0.01%)
Most used social media
TikTok (30.3%), Facebook (29.2%), Instagram (13.3%), LINE (10.4%), Messenger (4.8%), X (3.3%), Lemon8 (2.0%), Pinterest (1.2%), WhatsApp (0.8%), Discord (0.5%), Snapchat (0.5%), Telegram (0.3%), Threads (0.3%), WeChat (0.3%), Bluesky (0.2%)
Percentage of mobile connections that are broadband (3G-5G): 100%
Internet data sources: DataReportal / Statcounter
Social statistics
Life expectancy
76.41 yrs (2023)
Current health expenditure
5.35% of GDP
Current education expenditure
94.33% of total expenditure in public institutions
CO2 emissions
4.07 metric tons per capita
Corruption Perceptions Index
Thailand scored 33 out of 100, ranking 116th out of 182 countries.
The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.
Religion
Buddhist (94.6%), Muslim (4.3%), Christian (1%), Other (0.1%)
Ethnicity
Thai (97.5%), Burmese (1.3%), Other (1.1%), Unspecified (0.1%)
World Happiness Index
Thailand ranked 52nd out of 147 countries, with a score of 6.296.
The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.
Social statistics sources: World Bank / Transparency International / Worldometer / World Population Review / World Happiness Report
Research & Development
R&D Expenditure
1.16% of GDP
World Competitiveness Ranking
Thailand ranked 26th out of 70 countries, with a score of 71.11
The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.
World Digital Competitiveness Ranking
Thailand ranked 38th out of 69 countries, with a score of 68.95
The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.
Technology – Economic Complexity Index
Ranked 40th out of 97 countries
Research – Economic Complexity Index
Ranked 62nd out of 138 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Global Innovation Index
Ranked 10th out of 17 South East Asian and Oceanian countries, and 45th out of 139 countries worldwide.
The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.
Research & Development sources: World Bank / OEC / WIPO / IMD