To which language should you translate to localize in Hungary?

GDP
$222.72 billion (2024)

Trade – Economic Complexity Index
Ranked 13th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$146 billion (2024)

Service Imports
$27.94 billion (2024)

Market Growth Imports
-3.89% of annual growth

Financial inclusion factors
• 87% have an account with a financial institution
• 15.9% have a credit card
• 81.4% make digital payment

Active E-commerce
31,444 active stores

GDP Growth (annual %)
0.56%

GDP per Capita
$23,292.33 (2024)

Product Exports
$157 billion (2024)

Service Exports
$38.89 billion (2024)

Market Growth Exports
-0.88% of annual growth

Main online stores
AliExpress, eMAG, Alza.hu, Árukereső.hu, MediaMarkt, Kifli.hu, Notino, Euronics, Allegro (including Mall.hu), Tesco Online, Vatera.hu, IKEA Hungary.

Global Startup Ecosystem Index
Hungary ranked 53rd out of 100 countries, 12.9% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language Hungarian

The press

Népszava, Magyar Nemzet, Blikk, Bors, Nemzeti Sport, Világgazdaság, HVG, Heti Válasz, Magyar Narancs, Élet és Irodalom, Telex, 24.hu

News Agency

MTI, MTVA, OS, MTI Fotóbank, Hirado.hu Newsroom, M1 Newsroom

Magazines

HVG, Magyar Narancs, Élet és Irodalom, 168 Óra, Magyar Hang, Demokrata

Television

M1, M2, M4 Sport, M5, Duna, Duna World

Radio

Kossuth Rádió, Petőfi Rádió, Bartók Rádió, Dankó Rádió, Nemzetiségi Rádió, Duna World Rádió

Internet users
94.1% penetration, 9.05 million

Share of web traffic by device
67.15% mobile phones, 30.67% computers (laptops and desktops), 2.15% tablet devices and 0.02% other devices

Median speed of mobile Internet connection
85.26 Mbps (Download)
18.29 Mbps (Upload)

Median speed of fixed Internet connection
219.81 Mbps (Download)
51.88 Mbps (Upload)

Mobile connection as a percentage of total population: 114%

Most popular web search engines
Google (97.24%), Bing (1.98%), DuckDuckGo (0.26%), Yahoo! (0.25%), Yandex (0.15%), Ecosia (0.04%), Petal Search (0.02%), Others (0.06%).

Share of AI web traffic referrals
ChatGPT (82.53%), Microsoft Copilot (10.71%), Perplexity (4.28%), Google Gemini (1.92%), Claude (0.33%), DeepSeek (0.22%), Others (0.01%).

Most used social media
Facebook (31.1%), Messenger (21.4%), TikTok (15.0%), Instagram (8.1%), Viber (4.3%), Pinterest (3.4%), WhatsApp (1.6%), X (1.5%), Discord (1.4%), iMessage (1.4%), Reddit (1.1%), Telegram (1.0%), Skype (0.8%), Snapchat (0.4%), LinkedIn (0.3%).

Percentage of mobile connections that are broadband (3G-5G): 98.4%

Life expectancy
76.77 yrs (2023)

Current health expenditure
6.36% of GDP

Current education expenditure
92.02% of total expenditure in public institutions

CO2 emissions
4.5 metric tons per capita

Corruption Perceptions Index
Hungary scored 40 out of 100, ranking 84th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Roman Catholic (30.1%), no answer (27.2%), None (18.2%), Calvinist (9.8%), Unspecified (8.3%), Other Christian (1.9%), Lutheran (1.8%), Greek Catholic (1.6%), Other (1.1%)

Ethnicity
Hungarian (85.6%), Unspecified (14.7%), Romani (3.2%), German (1.9%), Other (1.8%)

World Happiness Index
Hungary ranked 74th out of 147 countries, with a score of 5.937.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
1.39% of GDP

World Competitiveness Ranking
Hungary ranked 51st out of 70 countries, with a score of 51.34

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Hungary ranked 46th out of 69 countries, with a score of 60.14

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 31st out of 97 countries

Research – Economic Complexity Index
Ranked 30th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 23rd out of 39 European countries, and 36th out of 139 countries worldwide

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.