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Language Data Factbook

To which language should you translate to localize in Bulgaria?

Europe


Capital: Sofia
Currency: Bulgarian lev (BGN)
Population: 6.44M
Population density: 59.38/km2


Numbering system
Arabic numerals with comma as decimal separator

Date format: dd.mm.yyyy
Time: 24h time system
Country code: 00359

GDP: 113.34 billion USD (2024)
GDP per capita: 17,596.02 USD (2024)
Exports: 51 billion USD (2024)
Imports: 53 billion USD (2024)

T-index
0.097%

T-Index ranks countries according to their potential for online sales.

Internet users: 87.1% penetration, 5.84 million
Unemployment rate: 4.10% (2024)
Urbanisation: 73.95% (2024)
Global Innovation Index: 37th out of 139 countries worldwide

Language data sources: Worlddata / EF; Demography data sources: World Bank / Worlddata / IBAN; Economy data sources: World Bank / OEC / T-index; Statistics data sources: DataReportal / World Bank / WIPO

If you need other information, below you can find a selection of economic/social/cultural data


GDP
$113.34 billion (2024)

Trade – Economic Complexity Index
Ranked 38th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$53 billion (2024)

Service Imports
$8.26 billion (2024)

Market Growth Imports
3.93% of annual growth

Financial inclusion factors (over 15 years of age)
• 84.7% have an account with a financial institution
• 12.6% have a credit card
• 40.6% make digital payment

Active E-commerce
13,953 active stores

GDP Growth (annual %)
3.39%

GDP per Capita
$17,596.02 (2024)

Product Exports
$51 billion (2024)

Service Exports
$16.59 billion (2024)

Market Growth Exports
1.77% of annual growth

Main online stores
AliExpress, eMAG, Technopolis, Fashion Days, Ozone.bg, Technomarket, Pazaruvaj.com, Ardes.bg, Notino, Hippoland, OLX Bulgaria, Vivre

Global Startup Ecosystem Index
Bulgaria ranked 40th out of 100 countries, 25.4% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Economy data sources: World Bank / OEC / T-index / Joy of Creating / BrandNav


Trade balance of goods from 2014 to 2024

Source: Statista

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

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Media data source: GlobalMediaList


Internet users
87.1% penetration, 5.84 million

Share of web traffic by device
63.46% mobile phones, 35.62% laptop and desktop computers, 0.92% tablet devices and 0.01% other devices

Median speed of mobile Internet connection
216.83 Mbps (Download)
24.53 Mbps (Upload)

Median speed of fixed Internet connection
82.07 Mbps (Download)
49.93 Mbps (Upload)

Mobile connection as a percentage of total population: 137%

Most popular web search engines
Google (95.67%), Bing (3.20%), Yandex (0.41%), DuckDuckGo (0.31%), Yahoo! (0.18%), Ecosia (0.06%), Petal Search (0.05%), Others (0.12%)

Share of AI web traffic referrals
ChatGPT (89.53%), Microsoft Copilot (5.20%), Perplexity (2.97%), Google Gemini (1.62%), Claude (0.42%), DeepSeek (0.26%)

Most used social media
Facebook (94.75%), YouTube (3.56%), Instagram (1.13%), X (0.32%), Pinterest (0.11%), LinkedIn (0.08%), Reddit (0.03%), Others (0.02%)

Percentage of mobile connections that are broadband (3G-5G): 98.0%

Internet data sources: DataReportal / Statcounter


Life expectancy
75.71 yrs (2023)

Current health expenditure
7.66% of GDP

Current education expenditure
92.81% of total expenditure in public institutions

CO2 emissions
5.07 metric tons per capita

Corruption Perceptions Index
Bulgaria scored 40 out of 100, ranking 84th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Eastern Orthodox (59.4%), Unspecified (27.4%), Muslim (7.8%), None (3.7%), Other (including Catholic, Protestant, Armenian Apostolic Orthodox, and Jewish) (1.7%)

Ethnicity
Bulgarian (76.9%), Unspecified (10%), Turkish (8%), Roma (4.4%), Other (0.7%)

World Happiness Index
Bulgaria ranked 84th out of 147 countries, with a score of 5.703.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

Social statistics sources: World Bank / Transparency International / Worldometer / World Population Review / World Happiness Report



R&D Expenditure
0.75% of GDP

World Competitiveness Ranking
Bulgaria ranked 56th out of 70 countries, with a score of 47.60

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Bulgaria ranked 58th out of 69 countries, with a score of 49.53

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 44th out of 97 countries

Research – Economic Complexity Index
Ranked 88th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 24th out of 39 European countries, and 37th out of 139 countries worldwide

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.

Research & Development sources: World Bank / OEC / WIPO / IMD