To which language should you translate to localize in Australia?

GDP
$1.76 trillion (2024)

Trade – Economic Complexity Index
Ranked 95th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$287 billion (2024)

Service Imports
$109.20 billion (2024)

Market Growth Imports
6.30% of annual growth

Financial inclusion factors (over 15 years of age)
• 98.0% have an account with a financial institution
• 51.4% have a credit card
• 97.2% make digital payment

Active E-commerce
261,785 active stores

GDP Growth (annual %)
1.37%

GDP per Capita
$64,603.99 (2024)

Product Exports
$360 billion (2024)

Service Exports
$84.09 billion (2024)

Market Growth Exports
3.78% of annual growth

Main online stores
Amazon, Kogan.com, JB Hi-Fi, Catch.com.au, eBay, THE ICONIC, Woolworths, Bunnings Warehouse, Kmart Australia, Myer

Global Startup Ecosystem Index
Australia ranked 9th out of 100 countries, 22.9% of annual ecosystem growth.

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language English

The press

The Australian, The Sydney Morning Herald, The Age, Australian Financial Review, The Daily Telegraph, The Courier-Mail, The West Australian, The Canberra Times, ABC News, SBS News, Guardian Australia, News.com.au

News Agency

Australian Associated Press (AAP), AAP Photos, AAP FactCheck, AAP News, Medianet, NCA NewsWire

Magazines

The Monthly, The Saturday Paper, Quarterly Essay, Australian Foreign Affairs, The Spectator Australia, Eureka Street

Television

ABC TV, ABC News, ABC Entertains, ABC Kids, ABC Family, ABC iview

Radio

ABC Radio National, ABC Local Radio, ABC Radio Sydney, ABC Radio Melbourne, ABC Radio Brisbane, ABC Radio Adelaide

Internet users
97.1% penetration, 26.2 million

Share of web traffic by device
53.51% mobile phones, 44.10% laptop and desktop computers, 2.32% tablet devices and 0.07% other devices

Median speed of mobile Internet connection
122.20 Mbps (Download)
11.68 Mbps (Upload)

Median speed of fixed Internet connection
95.29 Mbps (Download)
18.90 Mbps (Upload)

Mobile connection as a percentage of total population: 126%

Most popular web search engines
Google (91.41%), Bing (5.93%), Yahoo! (1.35%), DuckDuckGo (0.93%), Ecosia (0.15%), Yandex (0.15%), Baidu (0.03%), Others (0.05%)

Share of AI web traffic referrals
ChatGPT (85.37%), Microsoft Copilot (7.67%), Perplexity (4.62%), Google Gemini (1.45%), Claude (0.72%), DeepSeek (0.18%)

Most used social media
Facebook (80.6%), Messenger (68.0%), Instagram (65.9%), YouTube (60.9%), WhatsApp (52.2%), TikTok (44.1%), iMessage (42.2%), Snapchat (34.8%), Reddit (31.9%), LinkedIn (29.6%), Pinterest (28.6%), X (25.4%), Discord (14.1%), Telegram (13.7%), Threads (10.5%)

Percentage of mobile connections that are broadband (3G-5G): 100%

Life expectancy
83.05 yrs (2023)

Current health expenditure
9.93% of GDP

Current education expenditure

CO2 emissions
14.43 metric tons per capita

Corruption Perceptions Index
Australia scored 76 out of 100, ranking 12th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
None (38.4%), Roman Catholic (20%), Protestant (18.1%), Unspecified (10.4%), Other Christian (3.5%), Muslim (3.2%), Hindu (2.7%), Buddhist (2.4%), Other (1.3%)

Ethnicity
English (33%), Australian (29.9%), Other (15.8%), Irish (9.5%), Scottish (8.6%), Chinese (5.5%), Italian (4.4%), German (4%), Indian (3.1%), Australian Aboriginal (2.9%)

World Happiness Index
Australia ranked 15th out of 147 countries, with a score of 6.916.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
1.86% of GDP

World Competitiveness Ranking
Australia ranked 17th out of 70 countries, with a score of 79.21

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Australia ranked 23rd out of 69 countries, with a score of 79.90

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 13th out of 97 countries

Research – Economic Complexity Index
Ranked 4th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 6th out of 17 South East Asian and Oceanian countries, and 22nd out of 139 countries worldwide.

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.