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Bulgaria

Europe

To what language should you translate to localize in Bulgaria?

LANGUAGE INSIGHT

Official language

Bulgarian (76.8%)

Actual languages

Bulgarian (76.8%), Turkish (8.2%), Romany (3.8%), Macedonian (2.6%), other (8.6%).

What the top 150 best localized websites in the world do in Bulgaria

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 65/150 localize by translating into Bulgarian
  • 2/150 localize by translating into Russian
  • 1/150 localizes by translating into Bulgarian, French and Simplified Chinese
  • 1/150 localizes by translating into Bulgarian, Romany and Bulgarian Sign Language
  • 1/150 localizes by translating into Russian, German, Italian, French, Spanish, Portuguese, Simplified Chinese, Traditional Chinese, Korean and Japanese
  • 1/150 localizes by translating into Russian, German, Italian, French, Spanish, Portuguese, Simplified Chinese, Traditional Chinese, Polish, Japanese, Turkish, Thai, Ukrainian, Hungarian, Romanian and Bahasa Indonesia
  • 1/150 localizes by translating into German, Italian, French, Spanish and Simplified Chinese
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization available Gucci
  • Localization available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization available Hilton
  • Localization available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization available LUSH
  • Localization not available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization not available Pampers
  • Localization available Panasonic
  • Localization not available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Bulgarian (76.8%)

T-index
0.084%

T-Index ranks countries according to their potential for online sales.

Other languages
Turkish (8.2%), Romany (3.8%), Macedonian (2.6%), other (8.6%).

English
High proficiency (EF) – 21 of 112 countries/regions in the world- 18/35 position in Europe.

Demography

Capital: Sofia
Currency:  Bulgarian lev
Population: 6,87 m
Population density: 64/km2

Economy

GDP: 84.06 USD (2020)
GDP per capita: 12,221.5 USD ‎(2020) ‎
Exports: $33.2 billion (2020)

Statistics

Internet users: 70% penetration, 5.36 million
Unemployment rate: 5.3% (2021)
Urbanisation: 76.3% (2020)
Literacy: 98% (2021)

Conventions

Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code:  00359


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$34.8 billion (2020).  Copper Ore ($1.62B), Crude Petroleum ($1.42B), Packaged Medicaments ($1.3B), Cars ($1.19B), and Broadcasting Equipment ($675M), importing mostly from Germany ($3.99B), Turkey ($2.63B), Romania ($2.59B), Italy ($2.29B), and Russia ($2.15B).

Financial inclusion factors (over 15 years of  age)
• 72% have an account with a financial institution
• 14% have a credit card
• 26% make online purchases

Ease of doing business
It is very easy to conduct business (rated 72 out of 100) ranked 17th out of 44 European countries, and ranked 61st out of 190 countries worldwide (2022, World Bank).

Global Innovation Index
Ranked 8th out of 39 European countries, and 11th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$33.2 billion (2020).  Refined Copper ($1.2B), Packaged Medicaments ($1.08B), Refined Petroleum ($1.02B), Raw Copper ($1.01B), and Precious Metal Ore ($761M), exporting mostly to Germany ($5.31B), Romania ($2.94B), Italy ($2.51B), Turkey ($2.1B), and Greece ($2.01B).

Main local online stores
olx.bg, bazar.bg and aliexpress.com., emag.bg and alo.bg

Economic freedom
‘Moderately free’ (rated 69.3 out of 100) ranked 19th out of 43 European countries and ranked 32nd out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service imports (2017)

Source: OEC


Service exports (2017)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters


Source: OEC


Most specialised products by RCA

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Bulgaria observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Bulgaria is not specialized in

Source: OEC


Share of payment methods offered by corporations in Bulgaria in 2019, by method

EOS Gruppe


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language
Bulgarian, English

Information channels:
Global media giants have a stake in Bulgaria’s lively broadcasting market. TV is the most popular medium. International media group CME runs bTV, Bulgaria’s most-watched channel. Scandinavian company MTG operates the national station Nova TV. There are several private regional TVs and many private radio stations. Cable and satellite are the main distribution platforms. Media ownership is concentrated among a handful of individuals. Bulgaria is the lowest-ranked EU state in the Reporters Without Borders (RSF) 2015 Press Freedom Index. Journalists “routinely shape their reporting to suit the political and economic interests of owners or major advertisers” says the US-based Freedom House.

The press

Dnevnik – daily
24 Chasa – daily
Telegraf – daily
Trud – daily
Presa – daily
Monitor – daily
Standart – daily
Sega – daily
Kapital – political, economic weekly

Television

BNT (Bulgarian National Television) – public, runs two national and four regional channels and satellite TV for diaspora
bTV – private, national
Nova TV – private, national

Radio

BNR (Bulgarian National Radio) – public, operates flagship network Horizont, cultural network Hristo Botev, regional stations
Darik Radio – private, national
BG Radio – private, national

Agence France Presse (AFP) – Paris-based, founded in 1835

News Agency

Bulgarian News Agency (BTA) – state-owned agency, English-language pages
Dir.bg – news site
Novinite – English-language news site
Mediapool – news site
Focus – online news site, English-language pages


Social statistics

Life expectancy
74 yrs (2020)

Health expenditure
7.13% of GDP

Average age of the population
44.6 yrs (2020)


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Tertiary education in Bulgaria by sex

Source: UNESCO

Tertiary education in Bulgaria

Source: UNESCO


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Bulgaria

Legend

  • Bulgarian

  • Macedonian

  • Romanian

  • Turkish

  • Aromanian


The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Barbora Vrzakova, Unsplash