To which language should you translate to localize in Latvia?

GDP
$43.68 billion (2024)

Product Imports
$23 billion (2024)

Service Imports
$5.86 billion (2024)

Market Growth Imports
-1.77% of annual growth

Financial inclusion factors
• 95% have an account with a financial institution
• 17.1% have a credit card
• 92.8% make digital payment

Active E-commerce
6,894 active stores

GDP Growth (annual %)
-0.05%

GDP per Capita
$23,409.08 (2024)

Product Exports
$19 billion (2024)

Service Exports
$8.42 billion (2024)

Market Growth Exports
0.11% of annual growth

Main online stores
SS.com, 1a.lv, 220.lv, Amazon, AliExpress, Ksenukai.lv, RD Electronics, Zalando, Barbora.lv, and eBay

Global Startup Ecosystem Index
Latvia ranked 48th out of 100 countries, 13.2% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language Latvian

The press

Delfi Latvia, LSM, LSM English, TVNET, Apollo, Diena, Latvijas Avīze, Dienas Bizness, Neatkarīgā Rīta Avīze, IR, Kas Jauns, LA.lv

News Agency

LETA, LETA English, Baltic News Service Latvia, BNS Latvia, LSM News, LSM English News

Magazines

IR Magazine, Klubs, Santa, Ieva, Ievas Stāsti, Ievas Veselība

Television

LTV1, LTV7, Latvian Television, REplay.lv, TV3 Latvia, TV3 Life Latvia

Radio

Latvijas Radio 1, Latvijas Radio 2, Latvijas Radio 3 Klasika, Latvijas Radio 4, Latvijas Radio 5, Latvijas Radio 6 NABA

Internet users
93.9% penetration, 1.74 million

Share of web traffic by device
43.40% mobile phones, 55.15% computers (laptops and desktops), 1.40% tablet devices and 0.04% other devices

Median speed of mobile Internet connection
127.07 Mbps (Download)
13.41 Mbps (Upload)

Median speed of fixed Internet connection
108.25 Mbps (Download)
72.84 Mbps (Upload)

Mobile connection as a percentage of total population: 147%

Most popular web search engines
Google (91.00%), Bing (3.88%), Yandex (3.75%), DuckDuckGo (0.83%), Yahoo! (0.29%), Ecosia (0.11%), Qwant (0.06%), Others (0.08%)

Share of AI web traffic referrals
ChatGPT (86.49%), Microsoft Copilot (6.40%), Perplexity (5.20%), Google Gemini (1.01%), Claude (0.70%), DeepSeek (0.19%), Others (0.01%)

Most used social media
Facebook (71.8%), Twitter/X (15.49%), Instagram (4.05%), YouTube (2.74%), Pinterest (2.45%), Reddit (2.08%)

Percentage of mobile connections that are broadband (3G-5G): 97.9%

Life expectancy
75.68 yrs (2023)

Current health expenditure
7.62% of GDP

Current education expenditure
89.88% of total expenditure in public institutions

CO2 emissions
3.73 metric tons per capita

Corruption Perceptions Index
Latvia scored 60 out of 100, ranking 37th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Lutheran (36.2%), Unspecified/None (23.5%), Roman Catholic (19.5%), Orthodox (19.1%), Other Christian (1.6%), Other (0.1%)

Ethnicity
Latvian (62.7%), Russian (24.5%), Belarusian (3.1%), Unspecified (2.6%), Ukrainian (2.2%), Polish (2%), Other (1.8%), Lithuanian (1.1%)

World Happiness Index
Latvia ranked 48th out of 147 countries, with a score of 6.365.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
0.76% of GDP

World Competitiveness Ranking
Latvia ranked 35th out of 70 countries, with a score of 67.21

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Latvia ranked 31st out of 69 countries, with a score of 74.87

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 54th out of 97 countries

Research – Economic Complexity Index
Ranked 126th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 27th out of 39 European countries, and 41st out of 139 countries worldwide.

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.