To which language should you translate to localize in Iceland?

GDP
38.58 billion USD (2025)

Product Imports
9.91 billion USD (2024)

Service Imports
$5.98 billion (2025)

Market Growth Imports
7.2% of annual growth (2025)

Financial inclusion factors (over 15 years of  age)
• 99.9% have an account with a financial institution
• 74% have a credit card
• 99.7% make digital payment

Active E-commerce
3,866 active stores

GDP Growth (annual %)
1.3%

GDP per Capita
$98,323.5 (2025)

Product Exports
$7.69 billion (2024)

Service Exports
$8.16 (2025)

Market Growth Exports
1% of annual growth (2025)

Main online stores
Boozt, ELKO, Amazon, IKEA Iceland, AliExpress, ASOS, eBay, Bland, Heimkaup, and Hagkaup.

Global Startup Ecosystem Index
Iceland ranked 37th out of 100 countries, 13.7% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.

Media language Icelandic

The press

Morgunblaðið, mbl.is, Vísir, RÚV, RÚV English, DV

News Agency

RÚV News, RÚV English News, Icelandic National Broadcasting Service, Icelandic Government News, Government of Iceland, Althingi News

Magazines

Iceland Review, The Reykjavík Grapevine, Iceland Magazine, What’s On Iceland, Iceland Monitor, Mannlíf

Television

RÚV, RÚV 2, Stöð 2, Stöð 2 Sport, Stöð 2 Sport 2, Stöð 2 Sport 3

Radio

RÚV Rás 1, RÚV Rás 2, Bylgjan, FM957, X977, K100

Internet users
99.0% penetration, 395 thousand

Share of web traffic by device
43.60% mobile phones, 54.81% computers (laptops and desktops), 1.58% tablet devices and 0% other devices

Median speed of fixed Internet connection
262.98 Mbps (Download)
235.37 Mbps (Upload)

Mobile connection as a percentage of total population: 140%

Most popular web search engines
Google 88.37%, Bing 5.48%, DuckDuckGo 3.37%, Yandex 1.18%, Yahoo! 0.86%, Ecosia 0.41%, Qwant 0.14%, Others 0.19%

Share of AI web traffic referrals

ChatGPT 93.95%, Microsoft Copilot 3.91%, Perplexity 1.07%, Claude 0.36%, DeepSeek 0.36%, Google Gemini 0.36%

Most used social media
Facebook (70.56%), Twitter/X (9.45%), Pinterest (7.01%), Instagram (5.66%), Reddit (4.18%), YouTube (1.56%)

Percentage of mobile connections that are broadband (3G-5G): 92.3%

Life expectancy
83 yrs (2024)

Current health expenditure
8.98% of GDP

Current education expenditure
94.3% of total expenditure in public institutions

CO2 emissions
9.33 metric tons per capita

Corruption perceptions Index
Iceland scored 77 out of 100, ranked 10th out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Evangelical Lutheran Church of Iceland (official) 58.9%, None 16.9%, Other (includes Zuist and Pentecostal) 6.1%, Other or Unspecified 6.5%, Roman Catholic 3.8%, Independent Congregation of Reykjavík 2.7%, Independent Congregation of Hafnarfjörður 1.8%, Pagan worship 1.2%, Icelandic Ethical Humanist 1.2%

Ethnicity
Icelandic 81.3%, Other 13.1%, Polish 5.6%

World Happiness Index
Iceland ranked 2nd out of 147 countries, with a score of 7.540

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
2.64% of GDP

World Competitiveness Ranking
Iceland ranked 22nd out of 70 countries, with a score of 75.1

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Iceland ranked 14th out of 69 countries, with a score of 87.28

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.

Global Innovation Index
Ranked 15th out of 39 European countries, and 24th out of 139 countries worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.