Europe
Overview
Demography
Capital: Stockholm
Currency: Swedish krona
Population: 10,60 m
Population density: 26 /km2
Conventions
Numbering system
Arabic numerals and comma as decimal separator
Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0046
Economy
GDP: 669 billion USD (2025)
GDP per capita: 63,133.2 USD (2025)
Exports: 189 billion USD (2024)
Imports: 179 billion USD (2024)
T-index
0.42%
T-Index ranks countries according to their potential for online sales.
Statistics
Internet users: 98.3% penetration, 10.5 million
Unemployment rate: 8.7% (2025)
Urbanisation: 89% (2025)
Global Innovation Index: 2nd out of 139 countries worldwide
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
If you need other information, below you can find a selection of economic/social/cultural data
Economy
GDP
669 billion USD (2025)
Trade – Economic Complexity Index
Ranked 9th out of 130 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Product Imports
$179 billion (2024)
Service Imports
$144.09 billion (2024)
Market Growth Imports
4.3% of annual growth (2025)
Financial inclusion factors (over 15 years of age)
• 98.6% have an account with a financial institution
• 48.4% have a credit card
• 98.4% make digital payment
Active E-commerce
59,941 active stores
GDP Growth (annual %)
1.5%
GDP per Capita
$73,683 (2025)
Product Exports
$189 billion USD (2024)
Service Exports
$131.88 billion (2024)
Market Growth Exports
3.9% of annual growth (2025)
Main online stores
Amazon, bol.com, Coolblue, Wehkamp, Albert Heijn (AH.nl), Picnic, Zalando, MediaMarkt, Marktplaats, Decathlon
Global Startup Ecosystem Index
Sweden ranked 6th out of 100 countries, 15.5% of annual ecosystem growth
The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.
Economy data sources: WTO/OEC/CIA/Esomar/Datareportal
Trade balance of goods from 2012 to 2024
Source: Statista
Perception of products made in selected countries in 2017
Source: Statista
Which attributes do you associate with products made in Sweden
Source: Statista
Foreign direct investment, net inflows (% of GDP)
Source: WorldBank
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media language Swedish
The press
Aftonbladet, Expressen, Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Göteborgs-Posten.
News Agency
TT Nyhetsbyrån, TT Bild, TTELA Newsroom, Svenska Dagbladet Newsroom, Dagens Nyheter Newsroom, Aftonbladet Newsroom.
Magazines
Fokus, Filter, Axess, Expo, Offside, Tidningen Vi
Television
SVT1, SVT2, SVT24, Barnkanalen, Kunskapskanalen, SVT Nyheter
Radio
P1, P2, P3, P4, P6, Sveriges Radio
Media data source: GlobalMediaList
Internet Data
Internet users
99.0% penetration, 18.2 million
Share of web traffic by device
54.27% mobile phones, 43.71% computers (laptops and desktops), 2% tablet devices and 0.02% other devices
Median speed of mobile Internet connection
118.37 Mbps (Download)
18.36 Mbps (Upload)
Median speed of fixed Internet connection
170.36 Mbps (Download)
111.77 Mbps (Upload)
Mobile connection as a percentage of total population: 139%
Most popular web search engines
Google (89.11%), Bing (6.10%), DuckDuckGo (2.20%), Yahoo! (1.55%), Yandex (0.59%), Ecosia (0.28%), Qwant (0.08%), Others (0.09%)
Share of AI web traffic referrals
ChatGPT (85.15%), Microsoft Copilot (8.54%), Perplexity (4.06%), Google Gemini (1.52%), Claude (0.57%), DeepSeek (0.15%), Others (0.01%)
Most used social media
Facebook (80.6%), Instagram (71.3%), Messenger (68.6%), YouTube (52.6%), WhatsApp (45.9%), Snapchat (40.1%), iMessage (37.9%), TikTok (35.7%), LinkedIn (31.1%), Pinterest (26.5%), X (21.0%), Reddit (18.4%), Telegram (14.0%), Discord (13.7%), Skype (12.1%)
Percentage of mobile connections that are broadband (3G-5G): 99.1%
Internet data sources: Datareportal/Statcounter
Social statistics
Life expectancy
84 yrs (2024)
Current health expenditure
11.22% of GDP
Current education expenditure
93.7% of total expenditure in public institutions
CO2 emissions
3.64 metric tons per capita
Corruption perceptions Index
Sweden scored 80 out of 100, ranked 6th out 182 countries worldwide.
The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.
Religion
Church of Sweden (Lutheran) (53.9%), None or Unspecified (37.2%), Other (8.9%)
Ethnicity
Swedish (79.6%), Other (15.8%), Syrian (1.9%), Iraqi (1.4%), Finnish (1.3%)
World Happiness Index
Sweden ranked 5th out of 147 countries, with a score of 7.255
The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.
Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF/World Population Review
Research & Development
R&D Expenditure
3.6% of GDP
World Competitiveness Ranking
Sweden ranked 9th out of 70 countries, with a score of 88.5
The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.
World Digital Competitiveness Ranking
Sweden ranked 8th out of 69 countries, with a score of 95.42
The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.
Technology – Economic Complexity Index
Ranked 1st out of 97 countries
Research – Economic Complexity Index
Ranked 5th out of 138 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Global Innovation Index
Ranked 2nd out of 39 European countries, and 2nd out of 139 countries worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.
Research & Development sources: WorldBank/OEC/Wipo/IMD
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