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To which language should you translate to localize in Switzerland?

Europe

Overview


Demography

Capital: Switzerland is a federal republic composed of 26 cantons, with federal authority centered in Bern.
Currency: Swiss franc
Population: 9.09 mln
Population density: 225/km2


Conventions

Numbering system
Arabic numerals with comma as decimal separator
Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0041

Economy

GDP: 1.04 trillion USD (2025)
GDP per capita: 114,769 USD ‎(2025) ‎
Exports: 405 billion USD (2024)
Imports: 382 billion USD (2024)

T-index
0.72%

T-Index ranks countries according to their potential for online sales.

Statistics

Internet users: 99.0% penetration, 8.89 million
Unemployment rate: 4.9% (2025)
Urbanisation: 86% (2025)
Global Innovation Index: 1st out of 139 countries worldwide

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

If you need other information, below you can find a selection of economic/social/cultural data


GDP
1.04 trillion USD (2025)

Trade – Economic Complexity Index
Ranked 2nd out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
382 billion USD (2024)

Service Imports
$213.9 billion (2025)

Market Growth Imports
9.7% of annual growth (2025)

Financial inclusion factors (over 15 years of  age)
• 98.4% have an account with a financial institution
• 69.2% have a credit card
• 98% make digital payment

Active E-commerce
82,950 active stores

GDP Growth (annual %)
1.3%

GDP per Capita
$114,769 (2025)

Product Exports
$405 billion (2024)

Service Exports
$195.49 (2025)

Market Growth Exports
4.8% of annual growth (2025)

Main online stores
Amazon.de, AliExpress, Galaxus, Digitec, Zalando Switzerland, Brack.ch, Ricardo, Coop.ch, Migros Online, Manor, Interdiscount, Microspot

Global Startup Ecosystem Index
Switzerland ranked 8th out of 100 countries, 13.7% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Trade balance of goods from 2012 to 2025

Source: Statista

Perception of products made in selected countries in 2017

Source: Statista

Which attributes do you associate with products made in Switzerland

Source: Statista

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media data source: GlobalMediaList


Internet users
99.0% penetration, 8.89 million

Share of web traffic by device
39.30% mobile phones, 58.88% computers (laptops and desktops), 1.80% tablet devices and 0.03% other devices

Median speed of mobile Internet connection
131.59 Mbps (Download)
22.46 Mbps (Upload)

Median speed of fixed Internet connection
245.55 Mbps (Download)
101.96 Mbps (Upload)

Mobile connection as a percentage of total population: 126%

Most popular web search engines
Google (84.76%), Bing (7.42%), Yandex (2.92%), DuckDuckGo (2.06%), Yahoo! (1.53%), Ecosia (1.06%), Qwant (0.14%), Others (0.11%)

Share of AI web traffic referrals

ChatGPT (85.44%), Perplexity (7.10%), Microsoft Copilot (4.96%), Google Gemini (1.44%), Claude (0.84%), DeepSeek (0.22%), Others (0%)

Most used social media
WhatsApp (84.4%), Facebook (64.1%), Instagram (62.3%), YouTube (52.8%), Messenger (42.4%), TikTok (36.3%), LinkedIn (35.6%), Pinterest (29.4%), Telegram (28.7%), iMessage (23.5%), Snapchat (22.9%), X (21.2%), Skype (12.3%), Reddit (10.0%), Discord (9.7%)

Percentage of mobile connections that are broadband (3G-5G): 100%

Internet data sources: Datareportal/Statcounter


Life expectancy
84 yrs (2024)

Current health expenditure
11.69% of GDP

Current education expenditure
89.4% of total expenditure in public institutions

CO2 emissions
3.79 metric tons per capita

Corruption perceptions Index
Switzerland scored 80 out of 100, ranked 6 out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Roman Catholic (34.4%), None (29.4%), Protestant (22.5%), Other Christian (5.7%), Muslim (5.4%), Other (1.5%), Unspecified (1.1%)

Ethnicity
Swiss (69.2%), Other (17.3%), German (4.2%), Italian (3.2%), Portuguese (2.5%), French (2.1%), Kosovar (1.1%)

World Happiness Index
Switzerland ranked 10th out of 147 countries, with a score of 7.018

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF/World Population Review



R&D Expenditure
3.22% of GDP

World Competitiveness Ranking
Switzerland ranked 3rd out of 70 countries, with a score of 95.3

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Switzerland ranked 1st out of 69 countries, with a score of 100.00

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 10th out of 97 countries

Research – Economic Complexity Index
Ranked 8th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 1st out of 39 European countries, and 1st out of 139 countries worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.

Research & Development sources: WorldBank/OEC/Wipo/IMD


Switzerland is proudly multilingual, featuring four official languages: German, French, Italian, and Romansh. German leads, spoken by around 63% of the population, while French is used by about 22%, and Italian by 8%. Romansh, although an official language, is spoken by less than 1% of the population. Despite this linguistic diversity, English is also prevalent, particularly among the younger generation and in urban centers, reflecting Switzerland’s international connections and modern adaptability. This rich language tapestry is central to Switzerland’s cultural identity.

Additionally…

  • For nine consecutive years, Switzerland has been named the world’s most innovative country by WIPO.
  • Zurich and Geneva rank among the world’s most livable cities.
  • Switzerland uses Swiss francs (CHF), not euros, although euros are widely accepted.
  • Switzerland’s capital is Bern, not Zurich, Geneva, or Lucerne, and is in the west-central part of the country.
  • The world’s leading particle physics lab, CERN, is in Switzerland.
  • Non-Swiss residents currently make up 27% of Switzerland’s 8.9 million population. 
  • In 2022, only 8.2% of Swiss residents were affected by income poverty.
  • A global leader in recycling, Switzerland excels in waste management and energy conversion.
  • Switzerland ranked 8th for school system quality in math and science per an OECD report.
  • In Switzerland, use your thumbto indicate “1” when counting with fingers, not your index finger.

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