Translated's Research Center

Tunisia

Africa

To which language should you translate to localize in Tunisia?

LANGUAGE INSIGHT

Official language

Arabic (68%)

Actual languages

Arabic (68%), French (16%), English (1.2%), other (14.8%)

What the top 150 best localized websites in the world do in Tunisia

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 28/150 localize by translating into French
  • 10/150 localize by translating into both French and Arabic
  • 6/150 localize by translating into Arabic
  • 1/150 localizes by translating into both French and Portuguese
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization not available L'Oréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Language

Official language
Arabic (68%)

Other languages
French (16%), English (1.2%), other (14.8%)

T-index
0.059%

T-Index ranks countries according to their potential for online sales.

English
Moderate proficiency (EF) – 56 of 111 countries/regions in the world- 6/20 position in Africa.

Demography

Capital: Tunis
Currency: Tunisian Dinar
Population: 12,26 m
Population density: 78/km2

Economy

GDP: 46.69 billion USD (2021)
GDP per capita: 3,807.1 USD ‎(2021) ‎
Exports: $18.8 billion (2020)

Statistics

Internet users: 79% penetration, 9.80 million 
Unemployment rate: 16.3% (2021)
Urbanisation: 68.95%% (2020)
Literacy: 83% (2021)

Conventions

Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code: 00216

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/

Facts and data


Economy

Imports
$18.8 billion (2020). Refined Petroleum ($1.94B), Petroleum Gas ($941M), Cars ($655M), Low-voltage Protection Equipment ($542M), and Wheat ($529M), importing mostly from France ($3.5B), Italy ($3.11B), China ($2.2B), Germany ($1.64B), and Turkey ($1.41B).

Financial inclusion factors (over 15 years of  age)
• 37% have an account with a financial institution
• 7.1% have a credit card
• 2% have a mobile money account
• 6.6% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 68.7 out of 100). Ranked 8th out of 32 North African and Middle Eastern countries. Ranked 78th out of 190 countries worldwide (2022, World Bank).

Exports
$23.5 billion (2020). Insulated Wire ($2.63B), Crude Petroleum ($754M), Non-Knit Men’s Suits ($735M), Pure Olive Oil ($690M), and Low-voltage Protection Equipment ($532M), exporting mostly to France ($4.66B), Italy ($3.24B), Germany ($2.59B), Spain ($744M), and Libya ($646M).

Main local online stores
tayara.tn, jumia.com.tn and tunisie-annonce.com

Economic freedom
‘Mostly not free’ (rated 52.9 out of 100). Ranked 10th out of 14 North African and Middle Eastern countries. Ranked 132nd out of 186 countries worldwide (2023, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 10th out of 18 North African and Western Asian countries, and 73rd out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2020)

Source: OEC


Service Exports (2020)

Source: OEC


Most specialised products by RCA Index (2020)

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Tunisia observed and expected exports in each product

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Tunisia is not specialized in

Source: OEC


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Media

Media language Arabic, French

Information channels
Television is the dominant medium. Satellite networks and pan-Arab channels are widely watched.
Many privately-run outlets have direct or indirect political links, although this is prohibited by the broadcasting regulator. Privately-owned TV and radio stations have larger audiences than state media.
Tunisia ranks highly among Arab countries for media freedom, but there are concerns about the use of repressive laws from the time of the former regime.

The online landscape is open and lively, but users tend to self-censor when discussing sensitive topics.

The press

La Presse – state-owned daily
Esshafa – state-owned daily
Assabah – private daily
Alchourouk – private daily
Le Temps – private daily
Le Maghreb – private daily
Akhbar Al Joumhouria – weekly covering political, economic, cultural and sports news

Television

Al-Watania (National TV) – state-run
Hannibal TV – first private TV
Nessma TV – private
El Hiwar Ettounsi TV – private

Radio

Tunisian Radio – state-run; four national and five regional stations
Shems FM – state-owned
Mosaique FM – first private radio
Jawhara FM – private
Express FM – Arabic-language station specialising in economic and financial news

News agency

Agence Tunis Afrique Presse – state-run, English-language pages
Kapitalis – news website
Tunisie Numerique – news website

Media data source: BBC


Internet Data

Internet users
79% penetration, 9.80 million 

Share of web traffic by device
58.46% mobile phones, 40.73% computers (laptops and desktops), 0.79% tablet devices and 0.02% other devices

Median speed of mobile Internet connection
21.42  Mbps

Median speed of fixed Internet connection
8.15 Mbps

Mobile connection as a percentage of total population: 132.9%

Percentage of mobile connections that are broadband (3G-5G): 61.16%

Most popular web search engines
Google (96.18%), Bing (2.26%), Yahoo (0.77%), Petal Search (0.59%), Yandex (0.07%), DuckDuckgo (0.06%),

Most used social media
Facebook (86.92%), YouTube (5.94%), Instagram (3.77%), Twitter (2.27%), Pinterest (0.55%), Linkedin (0.42%)

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
75 yrs (2020)

Average age of the population
15.1%

Healthcare expenditure
6.96% of GDP

Gender
The principle of gender equality in terms of citizenship and legal guarantees is declared in the Tunisian constitutional and legislation. Women participate in political and social life and they have the same professional opportunities as men.

Ethnicity
In Tunisia, tolerance is taken for granted, irrespective of ethnic origin, and it is normal for people of different ethnicities to live together.

Religion
Religion is very important in society. People are tolerant and expect that foreigners will respect their religion (Islam). Foreigners are free to practice their religions. A certain percentage of the Tunisian population does not practice any religion.

Ethnicity
In Tunisia, tolerance is taken for granted, irrespective of ethnic origin, and it is normal for people of different ethnicities to live together.

Class
The majority (75%) of the population belongs to the middle class. Recently, the emergence of a wealthy class and an increase in poverty has been noticed. The family is a strong central structure hold in a society like Tunisia’s that is based on assistance and solidarity.

Tertiary education in Tunisia
Tertiary education in Tunisia by sex

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Tunisia

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Haythem Gataa, Unsplash