To which language should you translate to localize in Ghana?

GDP
$114.71 billion (2025)

Trade – Economic Complexity Index
Ranked 105th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$20 billion (2024)

Service Imports
$11.49 billion (2024)

Market Growth Imports
9.52% of annual growth

Financial inclusion factors (over 15 years of age)
• 38.7% have an account with a financial institution
• 4.4% have a credit card
• 78.9% make digital payment

Active E-commerce
3,357 active stores

GDP Growth (annual %)
6.00%

GDP per Capita
$3,271.35 (2025)

Product Exports
$16 billion (2024)

Service Exports
$9.27 billion (2024)

Market Growth Exports
9.05% of annual growth

Main online stores
Jumia Ghana, Tonaton, Jiji Ghana, Zoobashop, Melcom Online, iSpace Ghana, Franko Trading Online, Shoprite Online, Electroland Ghana, KabFam

Global Startup Ecosystem Index
Ghana ranked 87th out of 100 countries, 25.5% of annual ecosystem growth.

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language English

The press

Daily Graphic, Ghanaian Times, Daily Guide, The Chronicle, Business & Financial Times (B&FT), The Finder, Modern Ghana, GhanaWeb, Peace FM Online, MyJoyOnline, Citi Newsroom, Pulse Ghana

Television

TV3 Ghana, Joy Prime, GTV (Ghana Television), UTV (United Television), GHOne TV, Citi TV

News Agency

Ghana News Agency (GNA), APA News Ghana, Panapress Ghana, Reuters Africa (Ghana), AFP Africa, AP Africa

Magazines

Glitz Africa Magazine, Enjoy Accra, Debonair Afrik, EMY Africa, Business World Ghana, African Business (Ghana Edition)

Radio

Joy 99.7 FM, Citi 97.3 FM, Peace 104.3 FM, Adom 106.3 FM, Starr 103.5 FM, YFM 107.9

Internet users
74.6% penetration, 26.3 million

Share of web traffic by device
68.04% mobile phones, 30.98% laptop and desktop computers, 0.98% tablet devices and 0% other devices

Median speed of mobile Internet connection
N/A (Download)
N/A (Upload)

Median speed of fixed Internet connection
49.50 Mbps (Download)
20.64 Mbps (Upload)

Mobile connection as a percentage of total population: 119%

Most popular web search engines
Google (96.55%), Bing (3.10%), Yahoo! (0.17%), DuckDuckGo (0.09%), Yandex (0.04%), Baidu (0.02%), Ecosia (0.02%), Others (0.01%)

Share of AI web traffic referrals
ChatGPT (77.69%), Microsoft Copilot (9.61%), Perplexity (6.83%), Google Gemini (3.20%), DeepSeek (1.93%), Claude (0.73%), Others (0.01%)

Most used social media
WhatsApp (98.4%), TikTok (76.5%), Facebook (58.3%), Instagram (47.7%), X (39.6%), Telegram (38.9%), Snapchat (29.7%), Messenger (26.3%), Pinterest (25.7%), LinkedIn (13.6%), iMessage (8.7%), Threads (2.1%), Quora (1.3%), WeChat (1.1%), Reddit (0.9%)

Percentage of mobile connections that are broadband (3G-5G): 96.0%

Life expectancy
65.50 yrs (2023)

Current health expenditure
3.70% of GDP

Current education expenditure
91.42% of total expenditure in public institutions

CO2 emissions
0.73 metric tons per capita

Corruption Perceptions Index
Ghana scored 43 out of 100, ranking 76th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Christian (71.3%), Muslim (19.9%), Other (4.5%), traditionalist (3.2%), None (1.1%)

Ethnicity
Akan (45.7%), Mole-Dagbani (18.5%), Ewe (12.8%), Ga-Dangme (7.1%), Gurma (6.4%), Guan (3.2%), Grusi (2.7%), Mande (2%), Other (1.6%)

World Happiness Index
Ghana ranked 115th out of 147 countries, with a score of 4.554.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
0.38% of GDP

World Competitiveness Ranking
Ghana ranked 64th out of 70 countries, with a score of 41.55

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Ghana ranked 65th out of 69 countries, with a score of 42.57

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 100th out of 103 countries

Research – Economic Complexity Index
Ranked 35th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 8th out of 32 Sub-Saharan African countries, and 101st out of 139 countries worldwide

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.