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Language Data Factbook

To which language should you translate to localize in Japan?

Asia


Capital: Tokyo
Currency: Japanese yen (JPY)
Population: 123.37M
Population density: 341.54/km2


Numbering system
Arabic numerals with dot as decimal separator

Date format: yyyy/mm/dd
Time: 24h time system
Country code: 0081

GDP: 4.44 trillion USD (2025)
GDP per capita: 35,951.04 USD (2025)
Exports: 739 billion USD (2024)
Imports: 719 billion USD (2024)

T-index
3.5%

T-Index ranks countries according to their potential for online sales.

Internet users: 87.0% penetration, 107 million
Unemployment rate: 2.45% (2025)
Urbanisation: 92.30% (2025)
Global Innovation Index: 12th out of 139 countries worldwide

Language data sources: Worlddata / EF ; Demography data sources: World Bank / Worlddata / IBAN ; Economy data sources: World Bank / OEC / T-index ; Statistics data sources: DataReportal / World Bank / WIPO

If you need other information, below you can find a selection of economic/social/cultural data


GDP
$4.44 trillion (2025)

Trade – Economic Complexity Index
Ranked 1st out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$719 billion (2024)

Service Imports
$269.16 billion (2025)

Market Growth Imports
0.89% of annual growth

Financial inclusion factors
• 98.5% have an account with a financial institution
• 69.7% have a credit card
• 88.3% make digital payment

Active E-commerce
93,701 active stores

GDP Growth (annual %)
1.19%

GDP per Capita
$35,951.04 (2025)

Product Exports
$739 billion (2024)

Service Exports
$246.06 billion (2025)

Market Growth Exports
0.91% of annual growth

Main online stores
Amazon Japan, AliExpress, Rakuten Ichiba, Yahoo! JAPAN Shopping, Mercari, ZOZOTOWN, Yodobashi Camera, Bic Camera, LOHACO, au PAY Market

Global Startup Ecosystem Index
Japan ranked 18th out of 100 countries, 10.7% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Economy data sources: World Bank / OEC / T-index / Joy of Creating / BrandNav


Trade balance of goods from 2014 to 2025

Source: Statista

Perception of products made in selected countries in 2017

Source: Statista

Which attributes do you associate with products made in Japan?

Source: Statista

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media data source: GlobalMediaList


Internet users
87.0% penetration, 107 million

Share of web traffic by device
49.50% mobile phones, 48.20% computers (laptops and desktops), 2.23% tablet devices and 0.07% other devices

Median speed of mobile Internet connection
60.37 Mbps (Download)
9.65 Mbps (Upload)

Median speed of fixed Internet connection
214.90 Mbps (Download)
127.74 Mbps (Upload)

Mobile connection as a percentage of total population: 157%

Most popular web search engines
Google (80.12%), Yahoo! (10.37%), Bing (7.63%), DuckDuckGo (0.62%), Yandex (0.59%), Cốc Cốc (0.24%), Baidu (0.20%), Others (0.23%)

Share of AI web traffic referrals
ChatGPT (82.74%), Microsoft Copilot (4.91%), Perplexity (4.78%), Google Gemini (4.58%), DeepSeek (1.91%), Claude (1.08%)

Most used social media
LINE (79.2%), YouTube (59.7%), X (45.4%), Instagram (44.8%), TikTok (26.1%), Facebook (21.7%), iMessage (12.7%), Messenger (8.3%), Threads (6.9%), 5Channel (6.7%), Pinterest (6.4%), Skype (3.5%), Discord (3.1%), Bluesky (2.2%), BeReal (2.0%)

Percentage of mobile connections that are broadband (3G-5G): 100%

Internet data sources: DataReportal / Statcounter


Life expectancy
84.04 yrs (2024)

Current health expenditure
10.74% of GDP

Current education expenditure
87.39% of total expenditure in public institutions

CO2 emissions
7.79 metric tons per capita

Corruption Perceptions Index
Japan scored 71 out of 100, ranking 18th out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Shintoism (69%), Buddhism (66.7%), Other (7.1%), Christianity (1.5%)

Ethnicity
Japanese (97.5%), Other (1.5%), Chinese (0.6%), Korean (0.4%)

World Happiness Index
Japan ranked 61st out of 147 countries, with a score of 6.13.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

Social statistics sources: World Bank / Transparency International / Worldometer / World Population Review / World Happiness Report



R&D Expenditure
3.44% of GDP

World Competitiveness Ranking
Japan ranked 30th out of 70 countries, with a score of 70.13

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Japan ranked 30th out of 69 countries, with a score of 74.92

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 21st out of 97 countries

Research – Economic Complexity Index
Ranked 25th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 4th out of 17 South East Asian and Oceanian countries, and 12th out of 139 countries worldwide.

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.

Research & Development sources: World Bank / OEC / WIPO / IMD