Oceania
Overview
Demography
Capital: Wellington
Currency: New Zealand dollar (NZD)
Population: 5.32M
Population density: 19.75/km2
Conventions
Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator
Date format: dd/mm/yyyy
Time: 24h time system
Country code: 0064
Economy
GDP: 264.06 billion USD (2025)
GDP per capita: 49,591.04 USD (2025)
Exports: 45 billion USD (2024)
Imports: 46.9 billion USD (2024)
T-index
0.24%
T-Index ranks countries according to their potential for online sales.
Statistics
Internet users: 96.2 percent, 5.06 million (2025)
Unemployment rate: 5.08% (2025)
Urbanisation: 84.00% (2025)
Global Innovation Index: 26th out of 139 countries worldwide
Language data sources: Worlddata / EF ; Demography data sources: World Bank / Worlddata / IBAN ; Economy data sources: World Bank / OEC / T-index ; Statistics data sources: DataReportal / World Bank / WIPO
If you need other information, below you can find a selection of economic/social/cultural data
Economy
GDP
$264.06 billion (2025)
Trade – Economic Complexity Index
Ranked 44th out of 130 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Product Imports
$46.9 billion (2024)
Service Imports
$20.28 billion (2025)
Market Growth Imports
1.48% of annual growth (2024)
Financial inclusion factors
• 97.9% have an account with a financial institution
• 57.2% have a credit card
• 97.2% make digital payment
Active E-commerce
46,994 active stores
GDP Growth (annual %)
0.46%
GDP per Capita
$49,591.04 (2025)
Product Exports
$45 billion (2024)
Service Exports
$19.51 billion (2025)
Market Growth Exports
3.35% of annual growth (2024)
Main online stores
Amazon, AliExpress, Woolworths NZ, Trade Me, Temu, SHEIN, eBay, Etsy
Global Startup Ecosystem Index
New Zealand ranked 29th out of 100 countries, 26.2% of annual ecosystem growth
The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.
Economy data sources: World Bank / OEC / T-index / Joy of Creating / BrandNav
Trade balance of goods from 2013 to 2024
Source: Statista
Perception of products made in selected countries in 2017
Source: Statista
Which attributes do you associate with products made in New Zealand?
Source: Statista
Foreign direct investment, net inflows (% of GDP)
Source: WorldBank
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media language: English
The press
The New Zealand Herald, Stuff, RNZ News, 1News, Newshub, ThreeNews, Newsroom, The Spinoff, Scoop, Voxy, BusinessDesk, Interest.co.nz
Magazines
North & South, Metro, The Listener, New Zealand Geographic, Kia Ora Magazine, Dish
News Agency
New Zealand Press Association Archive, Scoop News, Voxy, RNZ Newsroom, 1News Newsroom, Stuff Newsroom
Television
TVNZ 1, TVNZ 2, TVNZ Duke, 1News, TVNZ+, Three
Radio
RNZ National, RNZ Concert, RNZ Pacific, Newstalk ZB, ZB Plus, The Hits
Media data source: GlobalMediaList
Internet Data
Internet users
96.2 percent, 5.06 million (2025)
Share of web traffic by device
68.58% mobile phones, 29.60% computers (laptops and desktops), 1.77% tablet devices and 0.04% other devices
Median speed of mobile Internet connection
120.44 Mbps (Download)
11.94 Mbps (Upload)
Median speed of fixed Internet connection
214.49 Mbps (Download)
96.23 Mbps (Upload)
Mobile connection as a percentage of total population: 118%
Most popular web search engines
Google (91.02%), Bing (6.17%), Yahoo! (1.22%), DuckDuckGo (1.07%), Yandex (0.19%), Ecosia (0.17%), Baidu (0.05%), Others (0.11%)
Share of AI web traffic referrals
ChatGPT (81.50%), Microsoft Copilot (9.84%), Perplexity (5.39%), Google Gemini (1.64%), Claude (1.14%), DeepSeek (0.50%)
Most used social media
Facebook (85.2%), Messenger (77.1%), Instagram (67.6%), YouTube (67.2%), WhatsApp (56.5%), TikTok (46.7%), Snapchat (35.9%), Reddit (32.4%), iMessage (32.1%), Pinterest (30.8%), LinkedIn (29.4%), X (22.1%), Telegram (14.2%), Discord (13.8%), Threads (11.1%)
Percentage of mobile connections that are broadband (3G-5G): 99.8%
Internet data sources: DataReportal / Statcounter
Social statistics
Life expectancy
82.01 yrs (2024)
Current health expenditure
10.06% of GDP
Current education expenditure
CO2 emissions
6.37 metric tons per capita
Corruption Perceptions Index
New Zealand scored 81 out of 100, ranked 4 out 182 countries worldwide.
The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.
Religion
no religion (48.6%), Christian (37.3%), objected to answering (6.1%), Hindu (2.7%), Other religion (1.6%), Maori Christian (1.3%), Islam (1.3%), Buddhist (1.1%)
Ethnicity
European (64.1%), Maori (16.5%), Other (13.7%), Chinese (4.9%), Indian (4.7%), Samoan (3.9%), Tongan (1.8%), Cook Islands Maori (1.7%), English (1.5%), Filipino (1.5%), New Zealander (1%)
World Happiness Index
New Zealand ranked 11 out of 147 countries, with a score of 6.995.
The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.
Social statistics sources: World Bank / Transparency International / Worldometer / World Population Review / World Happiness Report
Research & Development
R&D Expenditure
1.55% of GDP
World Competitiveness Ranking
New Zealand ranked 37th out of 70 countries, with a score of 66.71
The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.
World Digital Competitiveness Ranking
New Zealand ranked 28th out of 69 countries, with a score of 75.67
The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.
Technology – Economic Complexity Index
Ranked 33rd out of 97 countries
Research – Economic Complexity Index
Ranked 18th out of 138 countries
The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.
Global Innovation Index
Ranked 7th out of 17 South East Asian and Oceanian countries, and 26th out of 139 countries worldwide.
The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.
Research & Development sources: World Bank / OEC / WIPO / IMD
Country Curiosities
The original indigenous name for New Zealand is Aotearoa, or “the land of the long white cloud.” It comes from the frequent sight of elongated white clouds gracing its horizon, a theme that echoes through traditional Māori tales. Fascinatingly, the country’s aerial view resembles a lengthy cloud, though perhaps by chance. In 2020, a debate ignited when the Māori Party suggested officially renaming New Zealand to Aotearoa, sparking discussions that bridge cultural significance and national identity.
Additionally…
- Māori, alongside English and Sign Language, is an official language in New Zealand, where nearly 18% of the population is Māori.
- New Zealand in order to promote cultural heritage, celebrates language-specific weeks, such as Māori Language Week, Samoan Language Week, and NZSL Week.
- Kiwi encapsulates New Zealand’s essence: initially named for a flightless bird, then a beloved fruit, it now informally describes New Zealanders.
- As the world’s top kiwifruit exporter, New Zealand garnered over $2.9 billion from this fruit in 2022.
- New Zealand generates 80% of its electricity from renewable sources, aiming for full sustainability by 2030.
- With open markets and low corruption, New Zealand ranked 6th in the 2024 Index of Economic Freedom.
- Sam, the world’s first AI politician, launched in New Zealand in 2018 to engage citizens on political issues.
- Dubbed the “other Hollywood,” New Zealand hosted blockbusters like The Lord of the Rings, The Hobbit, and King Kong.
- In 1893, New Zealand led the world by granting women the right to vote.
- New Zealand boasts the town with the world’s longest name: Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu.
