To which language should you translate to localize in Estonia?

GDP
$47.03 billion (2025)

Product Imports
$23.2 billion (2024)

Service Imports
$12.04 billion (2025)

Market Growth Imports
5.05% of annual growth (2025)

Financial inclusion factors
• 98.9% have an account with a financial institution
• 34.9% have a credit card
• 97.7% make digital payment

Active E-commerce
197,154 active stores

Active E-commerce
11,218 active stores

GDP Growth (annual %)
0.58%

GDP per Capita
$34,417.63 (2025)

Product Exports
$20.1 billion (2024)

Service Exports
$15.63 billion (2025)

Market Growth Exports
4.96% of annual growth (2025)

Main online stores
AliExpress, Kaup24.ee, Euronics, Selver, Arvutitark, Photopoint, Prisma, Zalando, Bauhaus, Coop, About You.

Global Startup Ecosystem Index
Estonia ranked 12th out of 100 countries, 4.7% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language Estonian

The press

Postimees, Õhtuleht, Eesti Päevaleht, Äripäev, Delfi, Eesti Ekspress, Maaleht, ERR News, ERR News English, Rus ERR, Ärileht, Geenius

Magazines

Eesti Ekspress, Maaleht, Anne & Stiil, Eesti Naine, Pere ja Kodu, Tervis Pluss

News Agency

Baltic News Service Estonia, BNS Estonia, ERR News, ERR News English, ERR Russian, Government Communication Unit Estonia

Television

ETV, ETV2, ETV+, Kanal 2, TV3 Estonia, Duo 3

Radio

Vikerraadio, Raadio 2, Klassikaraadio, Raadio 4, Raadio Tallinn, Kuku Raadio

Internet users
92.8% penetration, 1.24 million (2025)

Share of web traffic by device
23.36% mobile phones, 75.76% computers (laptops and desktops), 0.87% tablet devices and 0.01% other devices

Median speed of mobile Internet connection
140.52 Mbps (Download)
16.31 Mbps (Upload)

Median speed of fixed Internet connection
91.80 Mbps (Download)
55.89 Mbps (Upload)

Mobile connection as a percentage of total population: 143%

Most popular web search engines
Google (90.35%), Bing (4.55%), Yandex (3.47%), DuckDuckGo (1.15%), Yahoo! (0.20%), Ecosia (0.14%), Qwant (0.07%), Others (0.07%)

Share of AI web traffic referrals
ChatGPT (91.00%), Microsoft Copilot (3.48%), Perplexity (3.40%), Google Gemini (1.50%), Claude (0.55%), DeepSeek (0.08%)

Most used social media
Facebook (80.64%), Twitter/X (8.57%), Instagram (3.46%), Pinterest (2.55%), Reddit (2.31%), YouTube (1.43%)

Percentage of mobile connections that are broadband (3G-5G): 98.5%

Life expectancy
79.30 yrs (2024)

Current health expenditure
7.84% of GDP

Current education expenditure
88.05% of total expenditure in public institutions

CO2 emissions
8.29 metric tons per capita

Corruption Perceptions Index
Estonia scored 76 out of 100, ranked 12 out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
None (54.1%), Unspecified (16.7%), Orthodox (16.2%), Lutheran (9.9%), Other Christian (including Methodist, Seventh Day Adventist, Roman Catholic, Pentecostal) (2.2%), Other (0.9%)

Ethnicity
Estonian (68.7%), Russian (24.8%), Ukrainian (1.7%), Unspecified (1.7%), Other (1.6%), Belarusian (0.9%), Finnish (0.6%)

World Happiness Index
Estonia ranked 46 out of 147 countries, with a score of 6.410.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
1.84% of GDP

World Competitiveness Ranking
Estonia ranked 28th out of 70 countries, with a score of 70.50

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Estonia ranked 26th out of 69 countries, with a score of 77.84

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 55th out of 97 countries

Research – Economic Complexity Index
Ranked 46th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 9th out of 39 European countries, and 16th out of 139 countries worldwide.

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.