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To which language should you translate to localize in South Korea?

Asia


Demography

Capital: Seoul
Currency: South Korean Won
Population: 51.69 mln
Population density: 530/km2


Conventions

Numbering system
Arabic numbering system with the comma as decimal separator

Date format: dd – mm – yyyy
Time:  24h time system
Country code: 0055

Economy

GDP: 1.87 trillion USD (2025)
GDP per capita: 36,227 USD ‎(2025) ‎
Exports: 721 billion USD (2024)
Imports: 621 billion USD (2024)

T-index
1.3%

T-Index ranks countries according to their potential for online sales.

Statistics

Internet users: 97.9% penetration, 60.9 million
Unemployment rate: 2.7% (2025)
Urbanisation: 81% (2025)
Global Innovation Index: 4th out of 139 countries worldwide

Literacy: 98%

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

If you need other information, below you can find a selection of economic/social/cultural data


GDP
1.87 trillion USD (2025)

Trade – Economic Complexity Index
Ranked 5th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$621 billion (2024)

Service Imports
$184.66 billion (2025)

Market Growth Imports
3.8% of annual growth (2025)

Financial inclusion factors (over 15 years of  age)
• 96.7% have an account with a financial institution
• 68.4% have a credit card
• 96.2% make digital payment

Active E-commerce
114,091 active stores

GDP Growth (annual %)
1%

GDP per Capita
$36,227 ‎(2025) ‎

Product Exports
$721 billion (2024)

Service Exports
$150.4 billion (2025)

Market Growth Exports
4.2% of annual growth (2025)

Main online stores
Coupang, Naver Shopping, Gmarket, 11st (11Street), Musinsa, Olive Young, Market Kurly, SSG.com, W Concept, YesStyle

Global Startup Ecosystem Index
South Korea ranked 19th out of 100 countries, 20.6% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries and by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment for entrepreneurship.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Trade balance of goods from 2012 to 2024

Source: Statista

Perception of products made in selected countries in 2017

Source: Statista

Which attributes do you associate with products made in South Korea

Source: Statista

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media data source: Globalmedialist


Internet users
97.9% penetration, 60.9 million

Share of web traffic by device
56.99% mobile phones, 42.32% computers (laptops and desktops), 0.68% tablet devices and 0% other devices

Median speed of mobile Internet connection
224.54 Mbps (Download)
22.17 Mbps (Upload)

Median speed of fixed Internet connection
233.15 Mbps (Download)
184.80 Mbps (Upload)

Mobile connection as a percentage of total population: 118%

Most popular web search engines
Naver (46.18%), Google (45.21%), Bing (5.32%), Daum (1.06%), Yandex (0.91%), Cốc Cốc (0.61%), Yahoo! (0.44%), Others (0.27%).

Share of AI web traffic referrals
ChatGPT (80.43%), Perplexity (12.54%), Google Gemini (3.53%), Microsoft Copilot (2.56%), Claude (0.84%), DeepSeek (0.10%).

Most used social media
KakaoTalk (83.2%), YouTube (66.3%), Instagram (62.3%), Facebook (35.4%), TikTok (34.1%), X (20.5%), KakaoStory (16.7%), LINE (15.2%), Messenger (14.3%), iMessage (13.5%), Pinterest (11.2%), Threads (10.0%), Telegram (9.9%), Discord (7.2%), Reddit (3.9%)

Percentage of mobile connections that are broadband (3G-5G): 99.6%

Internet data sources: Datareportal/Statcounter


Life expectancy
84 yrs (2024)

Current health expenditure
8.68% of GDP

Current education expenditure
92.2% of total expenditure in public institutions

CO2 emissions
11.29 metric tons per capita

Corruption perceptions Index
South Korea scored 63 out of 100, ranked 31st out 182 countries worldwide.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
None (56.9%), Protestant (19.7%), Buddhist (15.5%), Catholic (7.9%)

Ethnicity
Korean, Homogeneous

World Happiness Index
South Korea ranked 67 out of 147 countries, with a score of 6.040

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF/World Population Review



R&D Expenditure
4.94% of GDP

World Competitiveness Ranking
South Korea ranked 21st out of 70 countries, with a score of 75.6

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity.
It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
South Korea ranked 15th out of 69 countries, with a score of 86.55

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation.
It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 32nd out of 97 countries

Research – Economic Complexity Index
Ranked 71st out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 1st out of 17 South East Asian countries, and 4th out of 139 countries worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 139 economies and tracks the most recent global innovation trends.

Research & Development sources: WorldBank/OEC/Wipo/IMD


In Korea, the number four is considered unlucky because its pronunciation, “sa,” is similar to the word for death. This superstition is so strong that many buildings skip the number four in their floor numbering, replacing it with “F” for “floor.” This cultural aversion to the number four reflects a deep-rooted fear of death, common in various East Asian cultures, that influences approaches to architecture and daily life.

Additionally…

  • A Korean person born on the same day as you is considered one year older because the gestation period is counted. A newborn is considered one year old.
  • It is customary to give toilet paper, soap, and cleaning products as housewarming gifts, as this is believed to bring good luck. This tradition dates from the period after the Korean War, when such items were considered luxurious.
  • Makeup for men is popular thanks to the influence of K-pop. It is common to see male idols wearing lipstick, mascara, or foundation, reflecting the importance of appearance in Korean society.
  • South Korea’s medical sector is experiencing a plastic surgery boom and employs almost 2,600 specialists. Both young men and women often undergo cosmetic procedures, making the country a hotspot for medical tourism.
  • Instead of WhatsApp, South Koreans use KakaoTalk for messaging, voice messages, video calls, and sending stickers.
  • Rather than the wooden or plastic chopsticks used in China and Japan, Koreans use metal chopsticks, historically made of silver to detect poison.
  • South Korea’s public transport is highly efficient. Metro stations play different music for each line, have arrows indicating where to stand, and use the T-money card, a prepaid card for transport and shopping.

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