Translated's Research Center

Business & Geoeconomics

How Sales Teams Can Use Gen AI to Discover What Clients Need
Overflowing inboxes filled with generic marketing messages aren’t just annoying—they’re a sign that the sales world is struggling. For over 50 years, sales professionals have been advised to focus on their customers’ goals and challenges rather than talk about themselves. But as buyers become increasingly reluctant to engage in deeper conversations, this approach is becoming harder to implement. These two case studies illustrate how generative AI can offer a game-changing solution, helping sales teams enhance the quality of their interactions by gaining deeper insights into their customers.
Read the full article on Harvard Business Review
The United Nations Wants To Treat AI With The Same Urgency as Climate Change
A new UN report urges global cooperation on AI governance, proposing an oversight body to address risks and empower poorer nations. It highlights growing concerns over AI’s rapid development and the need for unified action amid US-China tensions.
Read the full article on Wired
Electronic Queens of India: Women to Lead the Semiconductor Industry
India’s booming semiconductor industry is unlocking a powerful shift, with women set to play a pivotal role in its growth. Already making up 20% of the workforce, that number is expected to jump to 30% by 2027, thanks to initiatives from companies like Micron and NXP. While challenges like pay gaps and family responsibilities persist, flexible work options and leadership programs are paving the way for women to thrive.
Read the full article on The Economic Times

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Stories from the Imminent section dedicated to Localization insights.

Languages that fit business
The T-Index: a dynamic way to discover the best market for online sales. What is it, how is it calculated, and why is it so important? Luciano Pietronero, President of the Enrico Fermi Research Center, answers these questions and explains the world of Economic Complexity that underpins the T-Index.
E-commerce strategies in China
How to succeed selling online in the Chinese market? To answer a few pivotal questions on the subject, here’s Marco Gervasi: Founder and managing director of legal and strategic assistance company Red Synergy Shanghai, wIth fifteen years of experience in the e-commerce, internet of things and smart manufacturing sectors in China.

The business value of linguistic and cultural diversity
Multilingualism within companies brings about many benefits, but can it bring problems too? Airbnb’s Head of Localization Salvatore Giammarresi puts the spotlight on the importance of developing a company’s lingua franca.

AI and Language Events Calendar

AI and Language Events Calendar

A curated selection of the most important events globally

From groundbreaking research to industry-shifting innovations, find every key AI event gathered in one powerful calendar.

Check it out

Articles from Imminent section dedicated to Global Perspectives.

Mapping America’s DNA
An in-depth exploration in the United States of America—a closer look at each state’s unique history, economic achievements, and the factors that make it a hub of innovation. A perspective to illustrate how the distinct qualities of each state contribute to a broader tapestry of global success.
Tiny Giant, Major Harmony – Singapore
Singapore, the world’s most competitive economy, rose at record speed to become the Fourth Asian Tiger. At the heart of its success lies a unique blend of multiculturalism, innovation, and a strong sense of community. Explore the remarkable rise of this tiny giant.
Land of Plurals – South Africa
In 2025, South Africa will make history as the first African nation to lead the G20. Discover how this powerhouse is positioning itself at the heart of the Global South, balancing its aspirations for the future with the enduring legacies of rainbowism and apartheid.


A full overview of every country in the world collecting linguistic, demographic, economic, cultural and social data.


While the future may not be evenly distributed, at every moment, somewhere in the world, a window to the future opens. And it speaks in the local language of those who gaze through it, looking ahead. Imminent listens to the experts, interprets the numbers, and develops themes that join the dots, all over the world.